Posts Tagged ‘internet marketing’

You’re Using LinkedIn the Wrong Way—Here’s What We Recommend Instead

Tuesday, June 7th, 2022

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing results

I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.

So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)

Social Media Tips to Drive Sales for Small Businesses

Thursday, October 7th, 2021
social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing resultsSocial media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media.

COVID-19’s Impact on 2021 Content Marketing Strategy

Monday, March 29th, 2021

When pandemic restrictions around the country started occurring in March 2020, few imagined that many would still be in place—or starting up again—as the year drew to an end. As I write this, in mid-November, cases are rising across the country, and new restrictions are emerging. Through it all, organizations of various kinds have had to adjust and adapt to the new normal—whatever that is. As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. (more…)

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Tuesday, January 19th, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.

This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)

B2B Content Marketing Still Going Strong!

Thursday, November 19th, 2015

Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. (more…)

Facebook as Your “Website”? Here’s Why That Might Be a Bad Idea

Wednesday, September 2nd, 2015

Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.

Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)

Would You Believe There are Still Businesses Without Web Sites?

Wednesday, July 22nd, 2015

by Linda Pophal

 

A few years ago my husband was in the process of researching restaurants online for a trip we were planning. When he shared the results of his research he said:  “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.”

I’m guessing he’s not alone in that sentiment. How often have you tried to find information about a restaurant, or some other business online, only to give up on them and select another option instead?

In the 21st century, if you’re in business and you don’t have a web site (more…)

SEO: Optimizing for the “right” words and phrases–those that drive real results!

Thursday, April 24th, 2014

If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for.  (more…)

Who Needs a Physical Location? You May Be Surprised!

Tuesday, February 25th, 2014

Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)

Is It Time to Update Your Web Site?

Thursday, February 13th, 2014

Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)