Posts Tagged ‘internet marketing’

B2B Content Marketing Still Going Strong!

Thursday, November 19th, 2015

Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. (more…)

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Facebook as Your “Website”? Here’s Why That Might Be a Bad Idea

Wednesday, September 2nd, 2015

Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.

Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)

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Would You Believe There are Still Businesses Without Web Sites?

Wednesday, July 22nd, 2015

by Linda Pophal

 

A few years ago my husband was in the process of researching restaurants online for a trip we were planning. When he shared the results of his research he said:  “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.”

I’m guessing he’s not alone in that sentiment. How often have you tried to find information about a restaurant, or some other business online, only to give up on them and select another option instead?

In the 21st century, if you’re in business and you don’t have a web site (more…)

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SEO: Optimizing for the “right” words and phrases–those that drive real results!

Thursday, April 24th, 2014

If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for.  (more…)

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Who Needs a Physical Location? You May Be Surprised!

Tuesday, February 25th, 2014

Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)

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Is It Time to Update Your Web Site?

Thursday, February 13th, 2014

Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)

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Using Social Media to Grow Your Business

Tuesday, January 14th, 2014

We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)

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Goodbye to Traditional Marketing? Can’t We All Just Get Along?

Tuesday, August 27th, 2013

In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.

But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)

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Using Google Analytics Effectively

Thursday, August 22nd, 2013

We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively your web site is both reaching, and engaging, your target audience. Each month we analyze our own web traffic, as well as the traffic of our clients. We’ve seen some common trends and have gained some interesting insights through this analysis. (more…)

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Is Social Media a Job, or Part of a Bigger Picture?

Thursday, July 18th, 2013

I found a recent reporter’s question intriguing: “Is social media a field of expertise in and of itself? Or will it eventually become subsumed into pretty much everything?”

My belief: ultimately, social media expertise will relate to the field of communications in the same way that graphic design, video, media relations, etc., currently fit under that umbrella.

Social media represents opportunities for communicating with an audience, but that communication does not occur in a vacuum – to be effective it needs to be part of a coordinated communication approach designed to reach some specific target audience with some specific objective. Expertise in using these tools will be important for communicators and there will likely always be a need for tactically oriented roles that focus on this area (just as, particularly in larger organizations or agencies, there continues to be the need for those who specialize in print, broadcast, web development, etc.). (more…)

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