When pandemic restrictions around the country started occurring in March 2020, few imagined that many would still be in place—or starting up again—as the year drew to an end. As I write this, in mid-November, cases are rising across the country, and new restrictions are emerging. Through it all, organizations of various kinds have had to adjust and adapt to the new normal—whatever that is. As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. (more…)
Posts Tagged ‘content marketing effectiveness’
COVID-19’s Impact on 2021 Content Marketing Strategy
Monday, March 29th, 2021Tags: B2B content marketing, content calendar, content marketing, content marketing effectiveness, effective marketing, internet marketing, marketing during COVID, marketing in 2021, marketing strategy
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Methods of Measurement: Don’t Cop Out When It Comes to Measuring Communication Impact
Tuesday, March 1st, 2016It’s hard to imagine which position would be worse: the small business owner agonizing about the wisdom of spending money on a new marketing campaign with seemingly vague and uncertain results, or the marketing manager struggling to find a way to demonstrate the financial value of her efforts to her boss. Marketing has traditionally been notorious as an expense for which the ROI is hard to measure. And according to a McKinsey & Company study on marketing measurement, (more…)
Tags: content marketing effectiveness, generating marketing results, generating PR results, marketing effectiveness, measuring marketing effectiveness, measuring marketing results, measuring PR effectiveness, PR effectiveness
Posted in Analytics, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, PR and Media Relations, Promotions | No Comments »