Archive for July, 2019

How to Deal With Communication Dabblers

Thursday, July 18th, 2019

If you’re ever created content for any purpose, chances are you’ve encountered a dabbler. A dabbler is someone who, when asked to review copy (or who is responsible for reviewing copy because of their position), suffers from severe scope creep. They just can’t stop themselves from offering far more, and far more detailed, input than what was expected.

Dabblers like to dabble. It’s what they do. Unfortunately, what they do can create a lot of headaches, and much rework and added expense, for those in the business of producing and publishing content of any kind.  (more…)

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Goby the Trash Fish and Nudge Marketing

Thursday, July 11th, 2019

Behavioral economics is the study of how and why consumers do not always act rationally —rational behavior is one of the fundamental assumptions underlying classical economics. Behavioral economics helps explain things like why consumers make impulse purchases and incorrectly value goods and services. Two of my favorite behavioral economists are Dan Ariely and Steven D. Levitt, authors of Predictably Irrational and Freakonomics, respectively–two books I highly recommend.

Nudge marketing is a key form of behavioral economics. It involves providing subtle “nudges” to guide human behavior in ways that serve marketers’ needs. Here we take a look at some interesting examples of how elements of behavioral economics can be put to work in the field of marketing.

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Tips for Using Content Calendars

Tuesday, July 9th, 2019

Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.

One solution to this is to use a content calendar.

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