Archive for the ‘Mobile’ Category
Wednesday, September 18th, 2019
Have you ever pulled up a company webpage on a smartphone and immediately been asked if you’d rather load the content on the company’s app? It seems like businesses of all sizes have gone app crazy over the last several years. Google Play currently hosts 2.6 million apps and the App Store is not far behind with 2.1 million.
Many small businesses may fear falling behind on this ubiquitous form of customer interaction, but does your company really need to have an app? In an article for Entrepreneur, Thomas Smale discusses several factors to consider when deciding whether or not to spend the time and money to develop a mobile app. (more…)
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Tags: content marketing, digital apps, digital marketing, marketing strategy, mobile app, mobile marketing
Posted in Content Marketing, Customer Communication, Internet Marketing, Mobile | No Comments »
Tuesday, December 8th, 2015
Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)
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Tags: B2B content marketing, B2B marketing, content management, content marketing, marketing automation, strategic communications, targeting
Posted in Brand Management, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Mobile, SEO, Social Media, Strategic Communications | No Comments »
Tuesday, November 24th, 2015
About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven’t been immune to the trend. (more…)
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Tags: Brand Management, content management, content marketing, podcasting, podcasts, storytelling
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Mobile, Technology | No Comments »
Tuesday, November 17th, 2015
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.
That fact hasn’t missed the attention of CMOs around the country. (more…)
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Tags: B2B marketing, content management, content marketing, mobile marketing, online marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Mobile | No Comments »
Tuesday, May 12th, 2015
Pew Research recently released their State of the News Media 2015 report, which includes some interesting information on the impact of mobile. Consumers are increasingly consuming content via their mobile devices—even long-form content. Google’s ongoing algorithm changes and a growing trend toward the use of mobile have advertisers and marketers wondering whether their content will continue to resonate in smaller mobile formats.
The jury is still out, as they say, but the question is a valid—and evergreen—one these days. (more…)
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Posted in Client Relations, Content Marketing, Customer Communication, Innovation, Internet Marketing, Mobile, Social Media | No Comments »
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