Archive for the ‘PR and Media Relations’ Category

4 “Must Haves” to Reap the Marketing Value of Charitable Giving

Monday, December 11th, 2023

Corporate giving to charities has seen a significant increase since 2016. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8% from the previous year. This trend continued into 2022, with corporate giving estimated to have increased by 3.4%, totaling $29.48 billion. This increase in corporate giving is part of a broader trend in corporate philanthropy, with giving having increased by more than 15% for 6 out of 10 companies in recent years.

Why? (more…)

10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

Tuesday, July 18th, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.

Here we take a look at 10 common, and easily fixable, mistakes. How many are you making?   (more…)

A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors

Tuesday, June 20th, 2023

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingIn today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)

Why Public Relations (PR) is Important for Marketers

Thursday, November 24th, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:

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Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet

Tuesday, November 15th, 2022
I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.
A very common question that I’m often asked is: “What is your top tip for getting media coverage?” And I have a very brief, and simple answer.

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7 Tips for Working Effectively With the Media

Tuesday, October 4th, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).

Media coverage is not “free,” however. (more…)

Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Thursday, July 21st, 2022

What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?

Well – as in many things in life the answer is (more…)

How to Use HARO and ProfNet to Get Media Attention

Thursday, March 24th, 2022

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingHARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)

Best Practice Advice for Handling Crisis Communications

Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.

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An Evergreen Question: How Can I Get Media Coverage?

Thursday, May 20th, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”

Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)