In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
Archive for the ‘PR and Media Relations’ Category
Why Public Relations (PR) is Important for Marketers
Thursday, November 24th, 2022Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
Tuesday, November 15th, 2022
7 Tips for Working Effectively With the Media
Tuesday, October 4th, 2022It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.
Thursday, July 21st, 2022What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
How to Use HARO and ProfNet to Get Media Attention
Thursday, March 24th, 2022HARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)
Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
An Evergreen Question: How Can I Get Media Coverage?
Thursday, May 20th, 2021It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”
Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)
Top Tips for Getting Media Exposure Through HARO/Profnet
Wednesday, October 21st, 2020
Getting Media Coverage: 7 Best Practices That Really Work
Friday, May 22nd, 2020
Peloton: The Latest Example of Consumer Outrage Over Ad Content
Tuesday, December 17th, 2019Occasionally companies and their advertising teams will find themselves in hot water for controversial advertisements or campaigns that set out to be edgy or funny, but push the envelope a bit too far. Consider, among the many examples, Bacardi’s “ugly girlfriend” ad, Burger King’s sexually suggestive “Super Seven Incher” ads and Dove’s “Before & After” ad showing a transition from a black to a white woman.
Likely these companies knew they were taking a risk in putting those ads out there but didn’t fully appreciate the likelihood of the level of potential backlash. But sometimes ads not intended to contain any type of offensive content still manage to offend. (more…)