Archive for the ‘Marketing and Branding’ Category
Wednesday, January 31st, 2024
While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.
For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!
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Tags: AI, AI in content marketing, AI in marketing, artificial intelligence, GenAI, generative AI, predictive analytics
Posted in AI - Artificial Intelligence, Marketing and Branding | No Comments »
Thursday, January 25th, 2024
In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.
Content repurposing involves taking existing content and adapting it for use across different platforms.
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Tags: content marketing, creating content, digital content, repurposing content, reusing content
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Wednesday, January 17th, 2024
Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences.
Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)
Tags: Adobe, AI, AI in marketing, artificial intelligence, Cyber Inc, digital marketing strategy, generative AI, Hubspot, marketing strategy, Nutella, Salesforce
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Friday, January 12th, 2024
In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.
But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? (more…)
Tags: content marketing, crowdsourcing, digital marketing, engaging your audience, UGC, user-generated content
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
Tuesday, January 9th, 2024
Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.
However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.
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Tags: digital marketing, email marketing, email subject lines, marketing strategies, writing effective emails, writing emails that get opened
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, December 5th, 2023
Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences.
Consumers have long been able to buy wine, beer or spirits at local liquor stores with no discernible lack of brand options available at varying price points. Why, then, are these relatively small players having such a big impact on the economy? (more…)
Tags: experiential marketing, local breweries, local distilleries, local wineries, marketing experiences, marketing local
Posted in Marketing and Branding | No Comments »
Wednesday, November 29th, 2023
While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been one of these since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. (more…)
Tags: freelancers, hiring content marketers, hiring contractors, hiring creative talent, hiring freelancers
Posted in Content Marketing, HR Management, Marketing and Branding | No Comments »
Tuesday, November 21st, 2023
Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else. Products and services that, for whatever reasons, have become obsolete. (more…)
Tags: Brand Management, going out of business, planned obsolescence
Posted in Marketing and Branding | No Comments »
Tuesday, November 7th, 2023
Influencer marketing is a type of social media marketing that leverages endorsements and product mentions from people who have a dedicated social following and are viewed as experts among a particular demographic. This marketing strategy works effectively due to the high amount of trust these influencers have built up with their following. Their recommendations and opinions offer “social proof” that can be powerful enticements for purchasing products and services of varying kinds.
Not all influencers are created equal, of course.
Tags: becoming an influencer, influencer marketing, marketing through influencers
Posted in Internet Marketing, Marketing and Branding | No Comments »
Tuesday, October 3rd, 2023
When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence.
AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens. Nonetheless, its current and potential impact cannot be ignored. (more…)
Tags: 2023 content marketing trends, 2023 marketing trends, AI, generative AI, marketing trends, trending topics
Posted in Marketing and Branding | No Comments »