Archive for the ‘Marketing and Branding’ Category
Monday, July 22nd, 2024
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?
This is a question I responded to recently on LinkedIn.
(more…)
Tags: Aristotle and rhetoric, content marketing, ethos, influence, influencing audiences, logos, pathos, persuasive copy, persuasive speaking, storytelling
Posted in Content Marketing, Strategic Communications | No Comments »
Thursday, July 11th, 2024
Loyal fans are loyal fans. The more loyal they are the more they feel a sense of ownership over the brands they’re loyal to. Just ask Harley motorcycle owners. Because of their loyalty and sense of ownership, they can often be quite put off when brands make changes they don’t like. Like changes to the brand names they’ve become accustomed to.
Case in point: (more…)
Tags: aligning your brand, brand advocates, Brand Management, changing brand names, consumer loyalty, customer engagement, customer loyalty, name change, rebranding
Posted in Marketing and Branding | No Comments »
Tuesday, June 18th, 2024
I’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries.
And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. (more…)
Tags: B2B content marketing, communicating with customers, customer engagement, markeeting communication, new customer communication
Posted in Business Development, Marketing and Branding | No Comments »
Wednesday, June 12th, 2024
I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.
And I started to notice something interesting. (more…)
Tags: GenAI, GenAI for marketing, generative AI, pros and cons of ChatGPT, using ChatGPT
Posted in AI - Artificial Intelligence, Content Marketing, Marketing and Branding | No Comments »
Tuesday, May 7th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/01/Content-crossword-300x200.jpg)
Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. (more…)
Tags: artificial intelligence, content marketing, GenAI, generative AI, marketing stack, marketing technology
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Wednesday, April 17th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/04/New-Balance-storefront-300x200.jpg)
Whatever happened to…
Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.
Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. (more…)
Tags: bankruptcy, Brand Management, branding effectiveness, business failures, business sustainability, marketing strategy, successful businesses
Posted in Marketing and Branding, Small Business Strategy | No Comments »
Thursday, April 11th, 2024
I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.
Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!
(more…)
Tags: brand assessment, brand audit, Brand Management, corporate branding, product branding
Posted in Marketing and Branding | No Comments »
Wednesday, January 31st, 2024
While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.
For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!
(more…)
Tags: AI, AI in content marketing, AI in marketing, artificial intelligence, GenAI, generative AI, predictive analytics
Posted in AI - Artificial Intelligence, Marketing and Branding | No Comments »
Thursday, January 25th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/01/Content-crossword-300x200.jpg)
In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.
Content repurposing involves taking existing content and adapting it for use across different platforms.
(more…)
Tags: content marketing, creating content, digital content, repurposing content, reusing content
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Wednesday, January 17th, 2024
Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences.
Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)
Tags: Adobe, AI, AI in marketing, artificial intelligence, Cyber Inc, digital marketing strategy, generative AI, Hubspot, marketing strategy, Nutella, Salesforce
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »