Archive for the ‘Marketing and Branding’ Category

AI-Powered Predictive Analytics in Marketing Decision-Making

Wednesday, January 31st, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

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Repurposing Content Across Different Platforms for Maximum Reach

Thursday, January 25th, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.

Content repurposing involves taking existing content and adapting it for use across different platforms.
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A Look at 5 Successful AI-Driven Marketing Campaigns

Wednesday, January 17th, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences. 

Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)

The Role of User-Generated Content in Building Brand Trust

Friday, January 12th, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.

But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? (more…)

10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates

Tuesday, January 9th, 2024

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.

However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.

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Selling Experiences: What Marketers Can Learn From Local Wineries, Microbreweries and Distilleries

Tuesday, December 5th, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences.

Consumers have long been able to buy wine, beer or spirits at local liquor stores with no discernible lack of brand options available at varying price points. Why, then, are these relatively small players having such a big impact on the economy? (more…)

Hiring Freelancers and Contractors: Tips and Best Practices

Wednesday, November 29th, 2023

While Uber and Lyft have popularized the concept of the gig economy, the truth is that gig, freelance, or contract workers have been around for a long time. In fact, I’ve been one of these since 1981, when I first started writing business articles for a wide range of trade and business publications. I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. (more…)

Companies That Stand the Test of Time: What Does It Take?

Tuesday, November 21st, 2023

Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else. Products and services that, for whatever reasons, have become obsolete. (more…)

Do You Have What It Takes to Be an Influencer?

Tuesday, November 7th, 2023
Influencer marketing is a type of social media marketing that leverages endorsements and product mentions from people who have a dedicated social following and are viewed as experts among a particular demographic. This marketing strategy works effectively due to the high amount of trust these influencers have built up with their following. Their recommendations and opinions offer “social proof” that can be powerful enticements for purchasing products and services of varying kinds.
Not all influencers are created equal, of course.

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Tuesday, October 3rd, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence.

AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens. Nonetheless, its current and potential impact cannot be ignored. (more…)