Archive for the ‘Marketing and Branding’ Category

Are You Being Too Engaged With Your New Customers?

Tuesday, June 18th, 2024

Customer reviews, client reviews, best PR firm, public relations, content marketingI’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries.

And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. (more…)

Why AI-Generated Content is Likely to Miss Emerging Trends

Wednesday, June 12th, 2024

I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.

And I started to notice something interesting. (more…)

Tips for Adding GenAI to Your Martech Stack

Tuesday, May 7th, 2024

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.

Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. (more…)

A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Wednesday, April 17th, 2024

Whatever happened to…

Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.

Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. (more…)

Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Thursday, April 11th, 2024

I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.

Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!

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AI-Powered Predictive Analytics in Marketing Decision-Making

Wednesday, January 31st, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

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Repurposing Content Across Different Platforms for Maximum Reach

Thursday, January 25th, 2024

In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.

Content repurposing involves taking existing content and adapting it for use across different platforms.
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A Look at 5 Successful AI-Driven Marketing Campaigns

Wednesday, January 17th, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences. 

Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)

The Role of User-Generated Content in Building Brand Trust

Friday, January 12th, 2024

In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement.

But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? (more…)

10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates

Tuesday, January 9th, 2024

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers.

However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.

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