Posts Tagged ‘digital marketing’

How to Build a Blog That Generates Results

Tuesday, May 30th, 2017

So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)

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Best Practices in Using Live Streaming Video

Sunday, April 30th, 2017

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionVideo has long been touted as a must-do in content marketing, particularly in a business-to-consumer (B2C) environment. Many marketers have used video to capture special moments; showcase products, services, and personnel; and provide how-to instruction of various types. One need only look to the tremendous popularity of YouTube to discern that video communication is something consumers crave. But, can video work in the business-to-business environment? Social media channels, videographers and content marketers are betting the answer is a resounding “YES”! (more…)

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Best Practices in Making Social (Media) Connections

Tuesday, January 17th, 2017

We often think of social media as the revolutionary communication tool for reaching a wide range of consumers in the modern marketing environment — and for good reason. It’s a phenomenal tool for inexpensively and intimately communicating with enormous audiences and potential markets. But some commentators point out that the focus on the business-to-consumer benefits of social media might be overshadowing important opportunities for business-to-business relationship building. (more…)

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Strategic Communications’ Marketing Predictions for 2017

Friday, January 6th, 2017

A year ago, we made some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. (more…)

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Get These Two Things Right For Effective Content Marketing

Thursday, October 20th, 2016

content marketing, writing content, writing, copywriting, Content Marketing Institute, CMI, Joe PulizziContent marketing has been a hot topic in recent years, and it’s an area Strategic Communications has been engaged in for some time. We have written about and given presentations on content marketing frequently, most frequently for EContent Magazine.  This June, we gave a presentation on strategic content marketing at the International Association of Business Communicators (IABC) annual international conference in New Orleans.

As we talk with others about content marketing, we’re often surprised that many mistakenly think of content marketing as a business-to-consumer strategy; however, it’s also an important tool for business-to-business (B2B) strategy as well.

So, what exactly is content marketing? (more…)

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Driving Results Through High-Value Content

Tuesday, October 18th, 2016

 Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs.

Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (more…)

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Think Like Your Customers to Draw Traffic to Your Website

Friday, September 9th, 2016

 website marketing, digital marketing, online marketing, marketing websites, marketing online

Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.

Here are some strategies to outshine your competitors in the digital environment. (more…)

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Content Marketers: What You Need to Know About Newsjacking

Tuesday, August 23rd, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingDavid Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.

The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)

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Building a Better Blog

Thursday, July 28th, 2016

Keyboard - smallIt’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.

We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)

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Content Marketing: A Deep Dive Into the Definition

Thursday, June 30th, 2016

Podcasting and other forms of content marketingContent marketing is, as the words suggest, using content to market yourself, your company, your products or your services. The key distinction between “content” and “content marketing” is the purpose behind the content. Content marketing is done with the ultimate goal of generating a positive marketing impact for an individual or organization.

It’s important to note, though, that while marketing is at the basis of these activities, effective content marketing does not take a heavy sales approach. On the contrary, content marketing is more subtle than a sales appeal—and far more valuable to its recipients. That was true when John Deere launched “The Furrow,” and it is still true today, 120 years later. (more…)

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