A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)
Posts Tagged ‘digital marketing’
Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style
Friday, September 1st, 2023Shining a Light on the Dark Funnel
Tuesday, August 1st, 2023Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. While deciding which car to buy, Chris not only draws on his own awareness that has been created through these channels, he is also likely to become much more proactive in seeking information—asking family, friends, neighbors, and colleagues for their advice; perusing review sites; following hashtags on social media channels; gathering information through Google searches; and, eventually, visiting car manufacturer or dealer websites to help narrow the choices. Then Chris is likely to visit a local car dealership to take a test drive and talk pricing. (more…)
The Power and Potential of Local Search
Thursday, November 17th, 2022Think about how you use search engines (most likely Google) to find information about goods and services you are planning to purchase. Chances are, in most cases, your searches are local. Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” (more…)
Digital Marketing and the Small Business: A Perfect Match
Thursday, November 10th, 2022Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
5 Simple Website Mistakes That Many Businesses Make
Tuesday, January 4th, 2022
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
Tuesday, January 19th, 2021In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.
This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)
Best Practices in Repurposing Content
Tuesday, January 5th, 2021It can be extremely expensive to feed the constant demand for content from a wide range of audiences. Content marketing has become a major industry in the 21st century, with companies of all types and sizes working hard to produce content to help them distinguish themselves from competitors as they attract and engage audiences that can represent potential customers.
The costs of content creation can be positively affected, though, if companies work strategically to repurpose content in various ways. The mantra of any efficiency-oriented content creator or team should be “Create once, use many times.” Why let valuable content become buried as new content is created? Here we take a look at some practical advice from content creators who have learned to make the most of what they create. (more…)