Posts Tagged ‘digital marketing’
Friday, September 1st, 2023
A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)
Tags: content marketing, digital marketing, direct mail marketing, Direct Marketing, email marketing, snail mail, traditional marketing
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, August 1st, 2023
Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. While deciding which car to buy, Chris not only draws on his own awareness that has been created through these channels, he is also likely to become much more proactive in seeking information—asking family, friends, neighbors, and colleagues for their advice; perusing review sites; following hashtags on social media channels; gathering information through Google searches; and, eventually, visiting car manufacturer or dealer websites to help narrow the choices. Then Chris is likely to visit a local car dealership to take a test drive and talk pricing. (more…)
Tags: content marketing, dark funnel, digital marketing, internet marketing, marketing funnel
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Thursday, November 17th, 2022
Think about how you use search engines (most likely Google) to find information about goods and services you are planning to purchase. Chances are, in most cases, your searches are local. Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” (more…)
Tags: digital marketing, Google Local Pack, Google Map Pack, internet marketing, local search, search engine optimization, SEO
Posted in Internet Marketing | No Comments »
Thursday, November 10th, 2022
Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
(more…)
Tags: advertising budget, cost-effective marketing, digital marketing, effective marketing, marketing budget, marketing small businesses, small business marketing
Posted in Content Marketing, Internet Marketing | No Comments »
Monday, September 26th, 2022
17877227 – social media
A while ago I experienced an interesting phenomenon related to the release of my monthly e-letter. I’d gotten into the practice of posting notices to various LinkedIn groups when a new e-letter was available, inviting new subscribers. I had been doing this for about 14 months and (more…)
Tags: building followers, building lists, content marketing, digital marketing, e-letter marketing, e-mail marketing, generating followers
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, June 7th, 2022
I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.
So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)
Tags: content marketing, digital marketing, internet marketing, marketing strategy, search engine optimization, SEO, Social Media, Strategy
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, January 4th, 2022
We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition, Linda serves as a digital marketing specialist with the
State of Wisconsin’s Business Intelligence Team and
Purdue University. In this role she reviews and makes recommendations to websites of small but growing companies.
Through this work, we tend to see some very common (and, fortunately, easy to fix) mistakes being made. Here we take a look at “5 Simple Website Mistakes That Many Businesses Make.”
(more…)
Tags: avoiding website mistakes, content marketing, creating websites, digital marketing, digital marketing best practices, website marketing, website mistakes
Posted in Content Marketing, Internet Marketing, Web Sites | No Comments »
Tuesday, January 19th, 2021
In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.
This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)
Tags: B2C marketing, digital marketing, Innovation, internet marketing, marketing online, marketing strategy, online marketing, ROPO, showrooming, Technology, webrooming
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, January 5th, 2021
It can be extremely expensive to feed the constant demand for content from a wide range of audiences. Content marketing has become a major industry in the 21st century, with companies of all types and sizes working hard to produce content to help them distinguish themselves from competitors as they attract and engage audiences that can represent potential customers.
The costs of content creation can be positively affected, though, if companies work strategically to repurpose content in various ways. The mantra of any efficiency-oriented content creator or team should be “Create once, use many times.” Why let valuable content become buried as new content is created? Here we take a look at some practical advice from content creators who have learned to make the most of what they create. (more…)
Tags: business journalism, Chief Content Officer, content, content management, content marketing, copywriting, creating content, digital marketing, repurposing content
Posted in Content Marketing | No Comments »
Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization 
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