Archive for April, 2010

The Power of Networking

Friday, April 30th, 2010

Attended a session on networking at a women’s business event yesterday, so the following guest blog from Gina Abudi is particularly timely for me – some great recommendations. Thanks Gina! (more…)

Don’t Forget About Gathering Client Feedback

Saturday, April 24th, 2010

(Thanks to Gina Abudi for contributing this guest blog)

It is important for service-oriented organizations to regularly gather feedback from their clients.  Unfortunately, too many organizations don’t bother to check in with their clients to see how things are going. The feedback you gather from clients will help in many ways, including: (more…)

Progressive – an Ad Campaign That Works!

Sunday, April 11th, 2010

OK – so I’ve blasted the E*Trade babies because, although attention-generating, they don’t seem to be achieving results. But here’s an example of a campaign that is clever, memorable – and working! (more…)

Sure the babies entertain – but do they get results?

Saturday, April 3rd, 2010

I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work?  I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.

A recent piece in Fast Company (March 2010) (more…)