Archive for April, 2010

The Power of Networking

Friday, April 30th, 2010

Attended a session on networking at a women’s business event yesterday, so the following guest blog from Gina Abudi is particularly timely for me – some great recommendations. Thanks Gina! (more…)

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Don’t Forget About Gathering Client Feedback

Saturday, April 24th, 2010

(Thanks to Gina Abudi for contributing this guest blog)

It is important for service-oriented organizations to regularly gather feedback from their clients.  Unfortunately, too many organizations don’t bother to check in with their clients to see how things are going. The feedback you gather from clients will help in many ways, including: (more…)

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How NOT to Respond to Media Opportunities – Don’t Do These Things!

Wednesday, April 14th, 2010

Services like HARO (Help A Reporter Out) are excellent means for journalists and writers to connect with sources. I use the service myself both when writing stories and looking for sources, and when exploring media opportunities for clients. And, hopefully, I’ve learned a lot from receiving some very ineffective pitches. Here are some real examples of what NOT to do when responding to a reporter/writer request: (more…)

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Progressive – an Ad Campaign That Works!

Sunday, April 11th, 2010

OK – so I’ve blasted the E*Trade babies because, although attention-generating, they don’t seem to be achieving results. But here’s an example of a campaign that is clever, memorable – and working! (more…)

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Beyond the Logo – Building Your Service Brand

Wednesday, April 7th, 2010

Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc.

Developing and maintaining a strong brand for a service is, in my opinion, significantly more challenging than developing and maintaining a strong brand for a product. Why? (more…)

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Sure the babies entertain – but do they get results?

Saturday, April 3rd, 2010

I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work?  I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.

A recent piece in Fast Company (March 2010) (more…)

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