Archive for October, 2019

Best Practices for Business Building on LinkedIn

Saturday, October 19th, 2019

17877227 – social media

I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)

Please follow and like us:
error

Every Employee a Brand Ambassador: A Message for Healthcare Providers (and others)

Thursday, October 10th, 2019

Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.

While on the job, and off. (more…)

Please follow and like us:
error

Looking for Better Employee (And Customer) Engagement? Let Them Play Games!

Tuesday, October 8th, 2019
Training, in general, is a challenge for organizations large and small. But when they introduce additional factors, challenges increase significantly. Consider a large retailer with employees scattered throughout the country. Employees are generally low-paid but have a big impact on the customer. How can retailers (and others) economically gain impact from their customer service training efforts? By having fun!

(more…)

Please follow and like us:
error

Use Your Boilerplate to Sell, Your Content to Tell

Tuesday, October 1st, 2019

by Linda Pophal

 

best practices for copywriting and content marketing

Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.

(more…)

Please follow and like us:
error