Archive for October, 2018
Thursday, October 25th, 2018
Most of us in the marketing business are familiar with the concept of – if not necessarily the term – pull marketing. Pull marketing refers to using your business development strategies to attract customers actively seeking out a product or service to your particular offering. For example, a pizza company might work on increasing its page ranking through search engine optimization (SEO) so that it shows up prominently when a hungry potential customer searches for “pizza near me” in their search engine.
But there’s another type of marketing that takes a more aggressive approach. “On the other side of the coin is a push campaign,” writes Rocco Baldassarre – Founder & CEO of Zebra Advertisement 1DollarAd.com – In an article for Entrepreneur. “A push campaign presents products and services to an audience without serving an initial demand.”
Baldassarre writes about push marketing in the context of online marketing and offers four tips for maximizing the outcome of your efforts. (more…)
Tags: brand building, Brand Management, content marketing, digital marketing, effective marketing, Marketing, pull marketing, push marketing
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, October 23rd, 2018
Many people are somewhat wary of having something sold to them. Even with professional salespeople, and even when we’ve actively sought out the product or service a salesperson is offering, there is a tendency to be skeptical of what they’re telling us. After all, they are trying to get money from us. That’s why anything that can be done to boost the credibility of a salesperson is a big boon. (more…)
Tags: effective sales, Sales, sales ability, salesmanship, selling products, SME, subject matter expert, thought leader
Posted in Business Development, Sales, Strategic Communications | No Comments »
Thursday, October 18th, 2018
Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Tags: best practices in email marketing, content marketing, copywriting, digital marketing, direct mail marketing, Direct Marketing, email marketing
Posted in Analytics, Content Marketing, Direct Marketing, Internet Marketing, Marketing Communication | No Comments »
Tuesday, October 16th, 2018
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. Here are some tips for generating great headlines. (more…)
Tags: copywriting, effective headlines, headlines, WIIFM, writing compelling copy, writing effective copy
Posted in Advertising, Content Marketing, Marketing and Branding | No Comments »
Tuesday, October 2nd, 2018
by Justin Grensing, Esq., MBA
While plenty of people start a small business from their basement or garage all on their own, most great successes start with a great team. Even start-ups that begin as a sole proprietorship typically need to bring others on board once they start to grow and need specialized skills and experience.
Putting together the right team can be challenging. But there are some tips that might help: (more…)
Tags: building a team, collborators, effective team building, hiring staff, managing a team
Posted in Marketing and Branding, Small Business Strategy | No Comments »