Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Archive for October, 2018
5 Steps for Creating an Email Marketing Campaign
Thursday, October 18th, 2018
5 Tips for Crafting Online Headlines
Tuesday, October 16th, 2018
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. Here are some tips for generating great headlines. (more…)
Pulling Together a Powerful Team
Tuesday, October 2nd, 2018
by Justin Grensing, Esq., MBA
While plenty of people start a small business from their basement or garage all on their own, most great successes start with a great team. Even start-ups that begin as a sole proprietorship typically need to bring others on board once they start to grow and need specialized skills and experience.
Putting together the right team can be challenging. But there are some tips that might help: (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
