Archive for the ‘AI – Artificial Intelligence’ Category

GenAI’s Impact on Content Creators, Especially Writers

Wednesday, February 21st, 2024

Will GenAI replace real writers? Time will tell.As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)

AI-Powered Predictive Analytics in Marketing Decision-Making

Wednesday, January 31st, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

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A Look at 5 Successful AI-Driven Marketing Campaigns

Wednesday, January 17th, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences. 

Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)