Archive for July, 2024

X, Hoofbeat, Whatever: Does It Really Matter What You Call Your Brand?

Thursday, July 11th, 2024

Loyal fans are loyal fans. The more loyal they are the more they feel a sense of ownership over the brands they’re loyal to. Just ask Harley motorcycle owners. Because of their loyalty and sense of ownership, they can often be quite put off when brands make changes they don’t like. Like changes to the brand names they’ve become accustomed to.

Case in point: (more…)

How SEO (Still) Works in 2024: Understanding the Language of Your Audience

Tuesday, July 9th, 2024

Understanding the language of your audience - how SEO still works in 2024

In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)

SEO Revisited: How SEO (Still) Works in 2024

Monday, July 1st, 2024

Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested.

SEO, or search engine optimization, has been a big part of this process. And, while I certainly consider SEO when crafting content for myself or my clients, I’m not a slave to it. Here’s why.