Archive for February, 2024

20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Thursday, February 29th, 2024

Women considering yes, no, maybe options

GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.

Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)

GenAI’s Impact on Content Creators, Especially Writers

Wednesday, February 21st, 2024

Will GenAI replace real writers? Time will tell.As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)

New Ways I’m Using GenAI for Content Marketing

Monday, February 12th, 2024

Using GenAI for content marketing - tips and best practicesI was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. (more…)

Super Bowl LVIII Ad Anticipation: It’s All About Entertainment!

Tuesday, February 6th, 2024

Best practices for Super Bowl advertisingThis year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game.

I do, though, have a lot of interest in the commercials!

(more…)