Archive for February, 2020

Time-Tested Tenets of Effective Marketing Haven’t Changed in 100 Years

Wednesday, February 19th, 2020

In the digital age of rapidly increasing technology and here-today-gone-tomorrow fads in fashion, popular culture and consumer tastes, it can seem like the rules of marketing are constantly changing, rendering obsolete what may have been sound advice just 10 or 20 years ago. But despite the near-constantly changing winds at the edges and frontiers of the marketing industry, the vast majority of the core principals remain unchanged and have stood the test of time. (more…)

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Things You Can—and Can’t…—Do to Upgrade Your Brand

Wednesday, February 12th, 2020
Brand audits and brand evaluations are two areas that we particularly enjoy when working with clients. Why? Because, when done well, it’s very high-level and very strategic work. And, because having a clear and well-defined and well-executed brand is fundamental to everything a business does and its ultimate success.

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Key Takeaways From Super Bowl Advertising (Our Favorite Part of the Game)!

Thursday, February 6th, 2020

The Super Bowl is behind us, but the buzz about the brands that bought space to reach the masses during this much-watched event is still buzzing. It’s buzz that can benefit businesses—of any size—that are looking for ways to boost awareness and breakthrough an increasingly cluttered media environment. Small businesses, in particular, can learn from the best of the best (and worst of the worst…). For example: (more…)

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Using Google Search Console to Improve Your SEO

Monday, February 3rd, 2020

Google Search Console (GSC) (formerly Google Webmaster Tools) is a free online resource of tools and reports that Google makes available to users to help them improve their websites and optimize them for search. If you have a website, you should be using GSC—or using an agency that can help you uncover valuable insights to help improve your website performance. (more…)

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