What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)
Posts Tagged ‘Healthcare’
How to Meet Senior Managers’ Expectations for Corporate Communications
Thursday, July 26th, 2012Tags: Brand management, health care, Healthcare, marketing strategy, measurement, results, Strategic Planning, Strategy
Posted in Healthcare, Healthcare Communication and Marketing, Marketing and Branding, Strategic Communications, Strategic Planning, Strategy | No Comments »
Are MARCOM Professionals Out of Touch? CEOs Think So, and I Tend to Agree.
Monday, July 23rd, 2012Newsflash: according to a recent survey from Fournaise Marketing Group, 70% of the CEOs surveyed said that marketers and communicators are disconnected from business results and living “too much in their creative and social media bubble.”
Now, I appreciate the numbers being tied to this reported sentiment, and I do love surveys, but as a marketing communications (MARCOM) professional for a number of years I have to say that this is not really shocking information. Those of us in MARCOM know this; we’ve known it for a long time. Ironically, though, too few of us (more…)
Tags: Advertising, health care, Healthcare, Marketing, marketing strategy, measurement, results, Social Media
Posted in Healthcare Communication and Marketing, Marketing and Branding, PR and Media Relations | No Comments »
Advertising in Healthcare – Driving Up Healthcare Costs?
Wednesday, July 7th, 2010Some media coverage recently by NPR and AdvertisingAge addresses the issue of advertising in the healthcare industry – whether it’s a good use of healthcare dollars and whether it is money well spent. I’ve often asked the same question. (more…)
Tags: Advertising, health care, Healthcare, Social Media
Posted in Advertising, Healthcare | No Comments »
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