In an online discussion I was recently involved in, prompted by my blog on Borders’ recent announcement, I was asked whether I thought PR could be the answer for businesses that are feeling the pressure from increasing competition and ever-narrowing margins. My short answer: “Yes, I think that PR, in a broad sense, can definitely help businesses in our current environment.” What businesses (more…)
Archive for July, 2011
Today Borders – tomorrow Macy’s, BestBuy, Target? You?
Monday, July 18th, 2011Have you started conversations in your organization about what Borders’ downfall might mean to you? If you haven’t, you should. While it may seem like the bookseller’s situation is far removed from your own, I’m here to tell you that you are vulnerable. If your strategic planning activities (which, I’m hoping, are ongoing and not just once a year, or less…) are not considering these types of activities occurring in your external environment, you could be at risk. (more…)
Simple Tips for Measuring the Effectiveness of Your Advertising Efforts
Thursday, July 7th, 2011Advertising campaigns are often expensive investments, particularly for small businesses with little name recognition and limited financial resources. Therefore, it is no surprise that businesses are very interested in measuring the effectiveness of their advertising efforts. Unfortunately, the task of measuring advertising effectiveness is not an easy one.
Get Media Exposure and Promotion – In Your Own Words
Friday, July 1st, 2011Over the past few years, as many of you certainly know, the economy has had a marked impact on the media industry, particularly for print journalists. Entire organizations have closed or been acquired and many have laid-off staffers, leaving those left standing busier than ever before (and journalists have always been very, very busy and working under tight deadlines). This represents (in an unfortunate sort of way) an opportunity for individuals and companies hoping to get media exposure for their organizations and activities. Why? Because media outlets are more and more open to
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