A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though – the kind of companies I work with most often – really don’t need to be worried about market share. In fact, (more…)
Archive for February, 2010
I love the E*Trade commercials with the talking babies. They’re cute and clever and they make me laugh. In fact, every time I see one – regardless of how many times I’ve seen it previously – I laugh. I like them. They’re well done. Good production values. Clever. But, do they sell?
Hard to say. A quick check online reveals that according to E*Trade Financial Corporation’s monthly report for Jan., 2010, U.S. brokerage accounts (more…)
Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or ”our.” What’s wrong with those words? They’re you-focused, vs. they-focused – they being the target prospects you’re hoping to influence in some way. Instead of words like “we” and “our,” your copy should include (more…)
Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and (more…)
Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities – newspaper ads, television commercials, billboards, etc. These media ads are the most visible and “in your face” marketing activities so it’s not surprising that most of us think that these ads are marketing.
But, while advertising is a component of marketing it is NOT marketing. There are many other elements of the marketing mix that can – and do – have a significant impact on your success! Here are a few things that “are marketing” that you may not have thought about: (more…)