Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as the should be, on their staff first. If you’re interesting in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Posts Tagged ‘Employee communication’
Why Employee Engagement Should Be Part of Your Marketing Mix
Thursday, December 6th, 2012Change Management: A Business Challenge That Can Be Overcome Through Open Communication
Thursday, November 8th, 2012Every organization goes through change. Every individual goes through change. Some manage change more effectively than others. Why? I think there are a couple of reasons. Those who are most effective at managing change–whether individuals or organizations–recognize: (more…)
Brand Matters!
Tuesday, October 23rd, 2012While doing some online research recently I came across an article on branding that I wrote back in 1997! Clearly it’s a topic that I’ve been interested in for some time. Two things struck me about coming across this piece:
1) Wow! The Internet was still in its infancy in the late 90′s, yet content from “way back then” is online.
2) Everything I said about branding back in 1997 (more…)
Effective Internal Communication Drives Business Success Say Investors
Tuesday, October 16th, 2012I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.
I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)
The Leader Sets the Tone for Effective Communication
Thursday, October 11th, 2012I recently had the opportunity to observe two different group interactions at two different companies and the contrasts were striking.
At one, the entire group–a newly formed group–was engaged, enthusiastic and positive; they interacted openly with their team leader who was inclusive and affirming of their input. In the other, a group that has recently undergone some leadership changes, but has been in place for some time, interactions seemed (more…)
Don’t Hold Back on Employee Communications
Tuesday, October 2nd, 2012As I work with different organizations I’m struck by the variation in their approaches to communicating with employees. Having worked in director of corporate communications roles for several years in some very large companies, my bias is toward communicating more not less. And, I’ve been fortunate that the companies I’ve worked for have been very open, transparent and honest with their employees.
Not all employers take that approach, however, and it’s not a place (more…)
Don’t Keep Your Strategic Plan a Secret!
Thursday, September 6th, 2012Having been involved in corporate communications and public relations for a number of years I’m well aware of the concerns that organizations often have about too much information being shared with too many audiences. Transparency, I believe, is under-rated! While there are obviously “trade secrets” or “inside insights” that organizations wisely protect, too often information that does not really present any real risk is kept close hindering the ability of the organization to actually achieve its goals.
One big example of this is (more…)
Do Happy Employees = Happy Customers? No!
Monday, July 16th, 2012Common wisdom suggests that there is a direct correlation between employee and customer satisfaction. Common wisdom, of course, is often flawed. Just ask a couple of my favorite business authors, Dan Ariely (Predictably Irrational) and Steven Levitt (Freakonomics). Sometimes the things that we believe to be true, simply aren’t.
A few years ago an article in the Harvard Business Review (more…)
Why Communication Fails
Friday, May 4th, 2012“They just don’t get it!”
“How many times have we told them this?”
“Why don’t they understand?”
These are common phrases in the world of business, whether applied to employee communication, marketing communication or customer communication. But there is something fundamentally wrong with each of these statements which contributes immensely to our failed communication efforts. (more…)
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