Posts Tagged ‘Advertising’
Thursday, January 24th, 2019
Publishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues related to publishing, publishers also have increasingly been pulled into generating ad revenues through ad tech—a constantly shifting landscape that can certainly be a diversion from creating quality content to meet audience needs.
How are they managing? In some cases, they’re outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services. (more…)
Please follow and like us:
Tags: Advertising, advertising contractors, advertising vendors, buying advertising, digital marketing, programmatic advertising, white-glove ad services
Posted in Advertising, Content Marketing, Marketing and Branding | No Comments »
Wednesday, November 7th, 2018
There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship between PR and marketing. I’ve found it especially interesting because I recently was engaged in the same debate while teaching PR courses at a local university. Surprisingly to me, there is a group that believes quite strongly that PR is not part of marketing: that it is a separate and distinctly different function within an organization.
Frankly, that’s just “crazy talk” to me. (more…)
Please follow and like us:
Tags: Advertising, content marketing, Marketing, pr
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding | No Comments »
Thursday, March 8th, 2018
We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”
The answer:
Yes, but…
(more…)
Please follow and like us:
Tags: Advertising, advertising copy, audience persona, B2B content marketing, buyer persona, content marketing, creating persona, stereotypes, stereotyping, target audience
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, March 6th, 2018
“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.
Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping. (more…)
Please follow and like us:
Tags: Advertising, advertising during the Super Bowl, advertising effectiveness, creative advertising, Dilly dilly, ineffective advertising
Posted in Advertising, Marketing, Marketing and Branding | No Comments »
Thursday, February 22nd, 2018
When you think about the types of companies you typically see ads for, manufacturing firms don’t typically come to mind. That’s because, historically, manufacturing companies haven’t invested a great deal in traditional marketing. They tend to be focused more on business-to-business (B2B) sales, than business-to-consumer (B2C). Their business focus has typically been on achieving operational efficiencies to drive down costs and increase profits. They set themselves apart from competitors by providing higher quality, faster turnaround or lower cost, and they haven’t typically spent much time thinking about the end user consumers of their products. (more…)
Please follow and like us:
Tags: Advertising, B2B marketers, B2C marketers, manufacturer marketing, Marketing, marketing strategy
Posted in Business Development, Marketing and Branding | No Comments »
Tuesday, March 7th, 2017
41559931 – advertising word cloud, business concept
AJ Agrawal recently wrote an article for Forbes titled “Inbound Marketing: How To Advertise To People Who Hate Ads.” Agrawal correctly notes that successful marketing “all comes down to one principle. People don’t like to be sold to.” What do they want? They want to be helped to by. “In other words, you are a shopping assistant not a greasy car salesperson,” says Agrawal.
Agrawal offers three strategies for marketers to get their message across to those who hate ads. (more…)
Please follow and like us:
Tags: Advertising, consumer psychology, content marketing, Marketing, marketing to consumers
Posted in Advertising, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, August 23rd, 2016
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Please follow and like us:
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Journalism, Marketing and Branding, Publishing | No Comments »
Tuesday, February 2nd, 2016
As we move further into 2016, it’s an appropriate time for PR firms to reflect on the changing nature of their industry. What’s changing in the tools available and the expectations of customers? (more…)
Please follow and like us:
Tags: Advertising, changing nature of PR, is advertising dead?, is PR dead?, PR and media relations, public relations, the 4 P's of advertising
Posted in Advertising, Client Relations, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Monday, September 21st, 2015
by Linda Pophal
As more and more businesses engage in content marketing, studies show that implied endorsements from third-party experts hold more weight with buyers than what companies say about themselves. That makes logical sense. Think about how you are influenced to buy new products, try a new restaurant, etc. Will you be most influenced by their advertisements, social media posts and other self-promotions, or by what others say about them? The latter is likely to be true. (more…)
Please follow and like us:
Tags: Advertising, consumer reviews, content marketing, recommendations, referrals, third party endorsements, word of mouth
Posted in Business Development, Content Marketing, Customer Communication, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, January 27th, 2015
One of the many things I enjoy about marketing is attempting to generate the most results with the least among of time, money and effort. I want to get more for less. From an advertising standpoint, that means, for instance, that just because the Super Bowl pulls in a large audience each year, it may not make sense to put your message in front of that audience unless a significant percentage of it might represent potential customers for your products or services.
Social media is a lot like that. Just because social media can deliver an international audience doesn’t mean that it makes sense for you to be out there communicating with an international audience. In fact, for many businesses, (more…)
Please follow and like us:
Tags: Advertising, local advertising, Marketing, Social Media, tweeting locally, tweets, twitter
Posted in Business Development, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
