Archive for March, 2018

Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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Transforming Traditional Content Into Something Better!

Tuesday, March 20th, 2018

Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms. (more…)

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5 Steps to a Better Blog

Monday, March 19th, 2018

We’ve been writing this blog for a long time – since 2009 actually! It actually draws more traffic than our website and we’ve also been recognized over the years, most recently by Feedspot as a “Top 30 Communication Blog.”  Recently we were asked by a reporter to share our top tips for effective blogging; we thought we’d share here as well. Here are our “Top 5 Tips for Building a Better Blog”: (more…)

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5 Branding Missteps You Should Avoid

Thursday, March 15th, 2018


Branding is an area we explore regularly with clients – conducting brand audits, developing brand positioning, etc. Some of the most common errors we see are: (more…)

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Do Buyer Personas = Stereotypes? Yes, but…

Thursday, March 8th, 2018

We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”

The answer:

Yes, but…


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Advertising Isn’t About Entertaining Unless it Also Drives Sales!

Tuesday, March 6th, 2018

“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.

Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping.  (more…)

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