Archive for April, 2019

6 Steps and 6 Weeks to an Effective Content Strategy: Week 3

Tuesday, April 30th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)

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6 Steps and 6 Weeks to an Effective Content Strategy: Week 2

Tuesday, April 23rd, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. (more…)

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6 Steps and 6 Weeks to an Effective Content Strategy: Week 1

Tuesday, April 16th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsIn last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step:  (more…)

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The Fyre Festival: Some Marketing Takeaways

Thursday, April 11th, 2019

by Justin Grensing, Esq., MBA

 

A couple of years ago, Ja Rule — a rapper who rose to prominence in the early 2000s — and Billy McFarland — an entrepreneur and now convicted fraudster — organized the Fyre music festival. Billed as a luxury music festival on a Bahamian island with gourmet food, beautiful people and top music acts, the festival briefly made big headlines as a total disaster. (more…)

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Content Marketing Strategy Revisited: Taking a Journey With Jazz Jones

Tuesday, April 9th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications(This was a very popular series for us a few years ago so we thought we’d take a look back and revisit.)

There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.

Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. (more…)

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Amazon Zigs When Others Zag: Meeting Consumer Needs Before They Know They Have Them

Thursday, April 4th, 2019

by Justin Grensing, Esq., MBA

 

Amazon has proven time and again to be particularly adept at figuring out what its customers want and giving it to them. Whether it’s shopping suggestions based on previous orders, on-demand media content or same-day delivery, the retail giant answers the demands of the people whose purchases are lining its pockets.

The latest example of this as-you-wish mentality was recently announced and reported in an article for CNN by Taylor Nicole Rogers titled “Amazon’s new waste-reduction strategy: Delivery only once a week.” (more…)

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