Generally I advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often I’ll hear organizations talk about how they need to “communicate our (more…)
Archive for April, 2012
Branding From the Inside Out: Two Critical First Steps
Monday, April 30th, 2012What Makes a Good Attorney…Small Business…Consultant…Engineer…Web Site?
Friday, April 27th, 2012Are Travel Agents Making a Comeback (and why you should care)?
Monday, April 23rd, 2012The Internet has had a dramatic impact on many industries and businesses–creating opportunities for some and destroying them for others. Consider the changing nature of the publishing industry and the impact of being able to buy online for companies like Best Buy and many others. But business tends to be cyclical and it is often true that “what goes around comes around.” A recent article in the New York Times suggests that this may be the case for at least one industry — (more…)