Archive for April, 2012

Branding From the Inside Out: Two Critical First Steps

Monday, April 30th, 2012

Generally I advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often I’ll hear organizations talk about how they need to “communicate our (more…)

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What Makes a Good Attorney…Small Business…Consultant…Engineer…Web Site?

Friday, April 27th, 2012
I recently responded to a question in an online forum that asked: “What makes a good attorney web site?” I thought the way the question was framed was interesting because, on the one hand, I do think it’s important with any communication to focus on specific objectives. But, on the other hand, I would also say that what makes a good attorney web site is very much the same as what might make (more…)
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Are Travel Agents Making a Comeback (and why you should care)?

Monday, April 23rd, 2012

The Internet has had a dramatic impact on many industries and businesses–creating opportunities for some and destroying them for others. Consider the changing nature of the publishing industry and the impact of being able to buy online for companies like Best Buy and many others. But business tends to be cyclical and it is often true that “what goes around comes around.” A recent article in the New York Times suggests that this may be the case for at least one industry — (more…)

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Why Pinterest Works for Users and Brands

Friday, April 20th, 2012

I was engaged in an online discussion recently about the value (or lack thereof) of Pinterest. It reminded me of similar discussions over the years about various technologies and tools that crop up on an increasingly frequent basis. I wouldn’t call myself an early adopter but I do like to keep up-to-date and experiment with new communication tools particularly. Recently I’ve experimented with Google+, Quora and Pinterest. Pinterest, for me anyway, (more…)

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