In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)
Archive for June, 2023
A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors
Tuesday, June 20th, 2023Mastering Hashtags: Unleashing the Power of Social Media Engagement
Friday, June 16th, 2023
In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s essential to understand and use hashtags effectively. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy. (more…)
Early Applications for Using ChatGPT as a Content Creation Aid
Tuesday, June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: (more…)
Five Tips for Finding Credible Sources to Interview for Professional Articles
Saturday, June 10th, 2023
Here we offer five effective tips to help you find credible sources for your B2B articles.
10 Tips to Help You Commit to Constant Prospecting
Wednesday, June 7th, 2023
One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.
It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. (more…)
Content Marketing Hack: Using Generative AI to Create Powerful and Compelling Content
Friday, June 2nd, 2023Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. (more…)
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