Posts Tagged ‘showrooming’
Tuesday, January 19th, 2021
In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.
This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)
Tags: B2C marketing, digital marketing, Innovation, internet marketing, marketing online, marketing strategy, online marketing, ROPO, showrooming, Technology, webrooming
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Thursday, June 21st, 2018
by Justin Grensing, Esq., MBA
We often hear narratives about how online retail is replacing traditional brick-and-mortar businesses. Online is more convenient and has much lower overhead. At the same time, others point out that brick-and-mortar still makes up a strong majority of overall retail sales. Customers prefer the tactile experience, the ability to talk to sales representatives and being able to take their purchases home when they walk out of the store instead of waiting for packages to arrive by mail.
The truth is that both sides of this debate are right. (more…)
Tags: Amazon, brick and mortar, online shopping, retail experience, retail store closings, showrooming, the death of retail, webrooming
Posted in Business Development, Internet Marketing, Marketing and Branding, Small Business Strategy | No Comments »
Tuesday, June 19th, 2018
by Justin Grensing, Esq., MBA
We keep hearing about how the growth in online retail represents the ultimate demise of the brick-and-mortar retail store. We hear how online retail giants like Amazon are killing Main Streets across the country, and we hear anecdotes of local brick-and-mortar businesses closing their doors, blaming the rise in online retail. But does that common sentiment assign blame where it belongs? (more…)
Tags: brick and mortar, consumer experience, experiential marketing, Innovation, online shopping, retail experience, retail store closings, showrooming, the death of retail, webrooming
Posted in Business Development, Internet Marketing, Marketing and Branding, Small Business Strategy | No Comments »
Friday, June 15th, 2018
by Justin Grensing, Esq., MBA
When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.
But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! (more…)
Tags: Amazon, brick and mortar, e-tail, retail experience, Sales, shopping online, showrooming, the death of retail, webrooming
Posted in Internet Marketing, Marketing and Branding, Small Business Strategy | No Comments »
Tuesday, July 18th, 2017
Tags: big box failures, experiential marketing, Kmart, Macy's, providing value, retail store closings, Sears, showrooming, stores shutting down, webrooming
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, January 3rd, 2017
Last January, we made some predictions about marketing trends for the year. We thought we’d take some time to revisit those predictions and see how we fared. We took a look back to see how accurate our marketing forecast was. We actually did quite well!
So what were our specific predictions and how do they mesh with the year in marketing? (more…)
Tags: 2016 marketing predictions, 2017 marketing predictions, content marketing, marketing predictions, podcasts, showrooming, virtual reality, webrooming
Posted in Marketing and Branding | No Comments »
Tuesday, January 5th, 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Tags: content marketing, cross-platform engagement, Marketing, marketing trends, podcasting, showrooming, small business marketing, virtual reality, webrooming
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy, Strategic Communications | No Comments »
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