Posts Tagged ‘showrooming’

Real Retail Shopping Experiences Aren’t Dead – Yet…

Friday, June 15th, 2018

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionby Justin Grensing, Esq., MBA

When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.

But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! (more…)

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Retailers on Red Alert: Are They Doomed?

Tuesday, July 18th, 2017

Sears. Kmart. JCPenney. Macy’s. These are just a few of the growing list of retailers announcing store closures.  

And yet, at the same time as many stores are shutting down, Amazon is opening brick and mortar stores and recently purchased 431 Whole Foods stores.

It’s an interesting dichotomy and one I considered recently as I was writing a column for the summer issue of Chippewa Valley Business Report. (more…)

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A Look Back at Our Marketing Predictions for 2016: How Did We Do?

Tuesday, January 3rd, 2017

world-futuristic

Last January, we made some predictions about marketing trends for the year. We thought we’d take some time to revisit those predictions and see how we fared. We took a look back to see how accurate our marketing forecast was. We actually did quite well!

So what were our specific predictions and how do they mesh with the year in marketing? (more…)

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