Posts Tagged ‘marketing strategy’
Thursday, September 27th, 2018
by Justin Grensing, Esq., MBA
At first glance, it might seem like a ridiculous strategy to price a product below its cost. Wouldn’t you just be losing money? While this is true, many companies do just that, and they do lose money. On that specific offering. This is part of a strategy known as loss leader pricing. As defined by Inc., “loss leader pricing is an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases of profitable goods.”
A great example of a loss leader is razors. (more…)
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Tags: attracting customers, getting new customers, loss leader, loss leader pricing, Marketing, marketing strategy, pricing strategy
Posted in Business Development, Competition, Marketing and Branding, Small Business Strategy, Strategy | No Comments »
Thursday, February 22nd, 2018
When you think about the types of companies you typically see ads for, manufacturing firms don’t typically come to mind. That’s because, historically, manufacturing companies haven’t invested a great deal in traditional marketing. They tend to be focused more on business-to-business (B2B) sales, than business-to-consumer (B2C). Their business focus has typically been on achieving operational efficiencies to drive down costs and increase profits. They set themselves apart from competitors by providing higher quality, faster turnaround or lower cost, and they haven’t typically spent much time thinking about the end user consumers of their products. (more…)
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Tags: Advertising, B2B marketers, B2C marketers, manufacturer marketing, Marketing, marketing strategy
Posted in Business Development, Marketing and Branding | No Comments »
Tuesday, January 16th, 2018
People may sometimes think about marketing as the process of convincing someone to buy something they may not be initially inclined to purchase. Maybe it’s luring a customer away from a competitor or convincing someone to buy something they don’t really need.
From a more marketing-friendly perspective, though, the process could be seen as (more…)
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Tags: effective marketing, Marketing, marketing strategy, nudge, Richard Thaler
Posted in Business Development, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, October 3rd, 2017
So, you’re in the market for a strategic marketing professional. You’ve screened hundreds of applicants, and it’s down to the handful you’ve picked to invite in for interviews. But this is an inherently creative position, and cookie-cutter interview questions about an applicant’s past experience or about their evaluation of their own qualifications might not give you enough insight to pick the right man or woman for the job. (more…)
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Tags: hiring a content marketer, hiring content marketers, hiring contractors, marketing strategy, marketing talent
Posted in Marketing and Branding, Strategy | No Comments »
Wednesday, March 29th, 2017
In the Information Age, consumers often have very short attention spans. There’s simply so much content out there competing for your attention. Even the typical 30-second TV commercial has become too long for many consumers to focus on. At the same time, technology becomes increasingly sophisticated. Squeezed in the middle of these two trends are those poor souls trying to tell the market about their revolutionary, spectacular product or service that happens to be extremely complicated. (more…)
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Tags: marketing best practices, marketing complex products, marketing strategy
Posted in Content Marketing, Marketing and Branding | No Comments »
Monday, March 27th, 2017
Let’s face it. Not all businesses are as flashy and exciting as manufacturing high-end sports cars, groundbreaking technology or exquisite luxury items. The marketing for some products is as simple as letting people know the product exists. Unfortunately, that’s not the case for most companies, and this means they may need to work extra hard or be extra creative in making sales. As Ryan Holiday writes for The Huffington Post, (more…)
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Tags: Marketing, marketing practices, marketing strategy
Posted in Customer Communication, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, August 16th, 2016
I’ve been in marketing for many, many years — in fact, I could say for most of my life. I grew up in a family-owned business that I was forced to work in at a very young age. My father had some unique ways of promoting his business that my brother and I were conscripted into. One of those was riding through the streets and neighborhoods of Milwaukee as our dad drove a van painted with do-nut characters, with speakers on the top blaring out Chuck Berry songs. (more…)
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Tags: creating profiles, marketing personas, marketing strategy, personas, profiling
Posted in Marketing and Branding, Marketing Communication, Strategy | 1 Comment »
Monday, July 18th, 2016
Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)
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Tags: content management, content marketing, content strategy, marketing strategically, marketing strategy, strategic communications, strategic marketing
Posted in Content Marketing, Marketing and Branding, Strategy | No Comments »
Tuesday, December 1st, 2015
Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
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Tags: B2B content marketing, B2B marketing, content marketing, marketing strategy, online communications, strategic communications
Posted in Brand Management, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media, Strategic Communications | No Comments »
Thursday, August 27th, 2015
by Linda Pophal
So, you’re in the market for a strategic marketing professional. You’ve screened hundreds of applicants, and it’s down to the handful you’ve picked to invite in for interviews. But this is an inherently creative position, and cookie-cutter interview questions about an applicant’s past experience or about their evaluation of their own qualifications might not give you enough insight to pick the right man or woman for the job. (more…)
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Tags: advertising strategy, brand strategy, marketing strategy, Strategy, tactics
Posted in Marketing and Branding, Marketing Measurement, Strategic Communications, Strategic Planning | No Comments »
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