Posts Tagged ‘web sites’

Think Like Your Customers to Draw Traffic to Your Website

Friday, September 9th, 2016

website marketing, digital marketing, online marketing, marketing websites, marketing online

Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.

Here are some strategies to outshine your competitors in the digital environment. (more…)

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Facebook as Your “Website”? Here’s Why That Might Be a Bad Idea

Wednesday, September 2nd, 2015

Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.

Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)

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Would You Believe There are Still Businesses Without Web Sites?

Wednesday, July 22nd, 2015

by Linda Pophal

 

A few years ago my husband was in the process of researching restaurants online for a trip we were planning. When he shared the results of his research he said:  “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.”

I’m guessing he’s not alone in that sentiment. How often have you tried to find information about a restaurant, or some other business online, only to give up on them and select another option instead?

In the 21st century, if you’re in business and you don’t have a web site (more…)

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Who Needs a Physical Location? You May Be Surprised!

Tuesday, February 25th, 2014

Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)

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How Does Your Web Site Stack Up?

Tuesday, November 5th, 2013

The yin/yang of the 21st century marketplace is that consumers can find, and form impressions of, you online without ever having to encounter you either face-to-face or voice-to-voice.

That can be a good thing if, through those encounters that you may never physically take part in, their impressions are positive. It can be a very bad thing if they’re not. And, sadly, you may never know the difference.

We were working with a client recently on a web site analysis. Through that process we: (more…)

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Goodbye to Traditional Marketing? Can’t We All Just Get Along?

Tuesday, August 27th, 2013

In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–“Extra, extra read all about it” became the cry as stories broke and consumers on street corners learned the news. From there, of course, radio emerged, then TV and–ultimately–the World Wide Web. The rest, as they tend to say, is history.

But, with the exception perhaps of the cave drawings, as each new communication methodology emerged, the others didn’t go away as was often predicted. Instead, (more…)

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