Archive for April, 2021

Sometimes I Just Can’t Be a Ghost…

Monday, April 26th, 2021

by Linda Pophal

Having worked for organizations and their senior leaders and spokespeople for a number of years as director of corporate communications and marketing in various fields I’ve long been familiar—and quite comfortable—with the concept of ghostwriting. Ghostwriters write content for others. That content might be in the form of a speech, a presentation, an email, an article, a letter to the editor, a book-length manuscript, or a wide range of other applications. (more…)

Using Google Search Can Help You Save on Market Research Costs: Here’s How

Thursday, April 22nd, 2021

by Linda Pophal

All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. (more…)