Posts Tagged ‘marketing online’

Twitter: Beyond Self-Promotion

Thursday, March 17th, 2016

In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:

• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground

Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: (more…)

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Brand Building for Service Professionals: Some Practical Tips

Tuesday, January 26th, 2016

We recently received an inquiry from a physician regarding ways to develop and manage his online brand, and it seemed like a good time to take a look at brand building tips for online brands for professionals in general. Whether you’re a physician, an attorney, an accountant, a business consultant or any other type of service professional, your business’ brand is necessarily tied closely to your own personal brand. We wrote extensively on this topic as it relates to the legal profession in “Business Development and Marketing for Lawyers”; however, the concepts are applicable to any profession. (more…)

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Would You Believe There are Still Businesses Without Web Sites?

Wednesday, July 22nd, 2015

by Linda Pophal

 

A few years ago my husband was in the process of researching restaurants online for a trip we were planning. When he shared the results of his research he said:  “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.”

I’m guessing he’s not alone in that sentiment. How often have you tried to find information about a restaurant, or some other business online, only to give up on them and select another option instead?

In the 21st century, if you’re in business and you don’t have a web site (more…)

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The Benefits of Building an Online Community

Wednesday, April 15th, 2015

Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)

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Why You’re Losing Email Subscribers

Tuesday, March 17th, 2015

Email marketing is a big deal these days. And, while traditional direct mail marketing still has a place, the ability to engage with online consumers on an ongoing basis, through permission marketing (when they opt in to receive your email messages) represents great value to your organization. If, that is, you can keep them engaged. (more…)

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Are You Making Your Web Site the Hub of Your Content Marketing Activities?

Tuesday, January 6th, 2015

I’ve said it often and will continue to say it to groups I have the opportunity to engage with around marketing communications issues: “If you don’t have a web site you virtually (pun intended) don’t exist.” Think about it. (more…)

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Content Marketing Best Practices From Online Influencers

Sunday, January 4th, 2015

As of July 1, Jeff Haden’s June 8, 2015, LinkedIn post, “7 Things Employees Wish They Could Tell Their Bosses,” had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other Influencers, his posts often go viral. Most of those who are attempting to engage with an audience online, though, struggle to generate even 100 views. What can the masses learn from online influencers, whether they are the capital “I” LinkedIn variety or from a wider array of content outlets? (more…)

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