Archive for July, 2022

I Got Wordle in One Try: What Are the Odds?

Wednesday, July 27th, 2022

On July 17 I got the daily Wordle word in just one try.

Creature of Habit

I did what I always do in the morning after waking up. I immediately grabbed my phone to check messages (like real people are emailing and texting me during the night; no, my messages are primarily ads and spam but I compulsively check every day anyway). I drank my first cup of coffee for the day. I read the daily paper (yeah, I still read a hard copy local morning paper even though about 99% of everything else I read is digital). I caught up on Words With Friends—and then I played Wordle.

Every morning when it’s time for Wordle I launch the app and then I just stare at the 30 boxes on the screen for a few seconds until a five-letter word “comes” to me. (more…)

Your Customers are Talking About You. Do You Know What They’re Saying?

Tuesday, July 26th, 2022

If you’re not on Instagram, Twitter, Facebook or other social media sites —and believe it or not, many, many people are not!—you may be missing out on some very important conversations. Some of these conversations may be about you!

In working with a client recently, we did some quick online research and they were shocked (more…)

When Branding or Rebranding Don’t Get Stuck on Names

Tuesday, July 26th, 2022

Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product or service— but also by the enormous amount of angst and emotion that becomes part of the process.

In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process (more…)

Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Thursday, July 21st, 2022

What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?

Well – as in many things in life the answer is (more…)

Without a Plan Your Internal Communication Efforts May Be Falling Flat

Tuesday, July 19th, 2022

I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. None. Wow. Conversely, a majority of the group had (more…)

The Early Bird Gets Better Sales Results

Thursday, July 7th, 2022

Sometimes it can be the smallest of things that leads to a lost opportunity from a marketing or sales perspective. Small things that can, I think, be easily corrected.

I had a personal example of this recently while working on a proposal for a branding project. I needed to gather some price information for some elements of the project. In two cases, I contacted two different individuals, asking for some estimates. In each of these cases, one of the people got back to me right away—the other, not at all. (more…)

Don’t Be a Fast Follower. Don’t Be a Follower at All!

Tuesday, July 5th, 2022

“Fast follower” is a term used in marketing circles to refer to a company that moves quickly to do what its competitors are doing, or to do what one specific, extremely innovative competitor is doing. But I’ve never really liked the idea of

(more…)