Archive for May, 2010

Be Careful How You Read Those Numbers!

Tuesday, May 25th, 2010

I was recently catching up on some reading and came across an article in Fast Company that made the assertion that: “major consumer brands still have a lot to learn as social tools continue to proliferate.” The author shared some data comparing Starbucks and Dunkin’ Donuts in terms of the percentage of people who hear positive things about the brands and percentage of people who would never recommend the brands. Here’s how it shakes out: (more…)

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Should PR Report to Marketing? Vice Versa? Who Cares?

Tuesday, May 11th, 2010

There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:

“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”

This comment was almost immediately followed by (more…)

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Do You Know Who Your Competitors Are? Are You Sure?

Thursday, May 6th, 2010

When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. (more…)

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Do the SWOT! – Laying the Foundation for Strategic Planning

Tuesday, May 4th, 2010

I’m working on a book project on strategic planning and thinking about all sorts of strategic planning related topics these days. One critical element is the SWOT analysis. Common in large organizations, many small businesses and solo-preneurs may not (more…)

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