Archive for the ‘Blogging’ Category
Tuesday, April 28th, 2020
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Emu Today & Tomorrow, a magazine for emu farmers
Twins, a magazine for parents of multiples, which launched in 1984
Spudman, a publication for potato farmers
The Chimney Sweep News, serving a decidedly niche market of chimney sweepers as the name suggests
These and other publications are finding success by casting a narrow net to appeal to smaller, more exclusive market segments. Publishers can draw inspiration and insight from the retail sector.
(more…)
Tags: content creation, content marketing, mass publishing, niche publishing, publishing, reaching target audiences, writing content
Posted in Blogging, Content Marketing, Journalism, Publishing | No Comments »
Tuesday, July 9th, 2019
Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.
One solution to this is to use a content calendar.
(more…)
Tags: content calendar, content marketing, content strategy, editorial calendar, planning content
Posted in Blogging, Content Marketing, Marketing Communication, Publishing | No Comments »
Monday, July 16th, 2018
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: advertising copy, blog, blogging, copy writing, copywriting, freelance writing, writing blog copy, writing copy
Posted in Blogging, Content Marketing, Marketing Communication | No Comments »
Tuesday, May 30th, 2017
So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)
Tags: blog, blogging, blogging best practices, content curation, content management, content marketing, digital marketing, promoting content, small business blogging
Posted in Blogging, Content Marketing, Publishing | No Comments »
Thursday, July 28th, 2016
It’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.
We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)
Tags: blogging, content management, content marketing, digital marketing, managing your blog, SEO, writing copy, writing effective copy
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement, SEO | No Comments »
Tuesday, June 21st, 2016
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)
Tags: content management, content marketing, contributed content, contributing content, Google search, media relations, organic search, SEO
Posted in Blogging, Content Marketing, Internet Marketing, Publishing, SEO, Strategic Communications, Strategy | No Comments »
Tuesday, April 19th, 2016
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)
Tags: B2B content marketing, blogging, content creation, content curation, content management, content marketing, Marketing, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing Communication, Publishing | No Comments »
Tuesday, April 5th, 2016
Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? (more…)
Tags: content marketing, digital marketing, going viral, Marketing, online marketing, viral content, viral marketing
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Social Media | No Comments »
Tuesday, March 8th, 2016
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)
Tags: blogging best practices, content management, content marketing, ebooks, LinkedIn Pulse, podcasting, repurposing content, small business blogging, video, whitepapers
Posted in Blogging, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Strategic Communications | No Comments »
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