Archive for the ‘Strategic Communications’ Category
Wednesday, February 15th, 2017
At Strategic Communications, we are strong advocates for social media marketing. The challenge faced by many businesses — particularly smaller organizations without a sophisticated marketing department with the ability to conduct focused market research — is that it’s not always easy to tell how those efforts contribute to growing revenue. Consequently, it’s hard to know just how much social media marketing to do.
We feel strongly that some presence is generally better than no presence. However, what is the marginal benefit of posting five tweets per day instead of four? (more…)
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Tags: communicating on social media, content marketing, content marketing in 2017, marketing with social media, social media analysis
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media, Strategic Communications | No Comments »
Thursday, January 19th, 2017
By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
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Tags: B2B marketing, B2C marketing, business communication, copywriting, Marketing, writing effective copy
Posted in Brand Management, Content Marketing, Customer Communication, Healthcare Communication and Marketing, Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, July 14th, 2016
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)
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Tags: content management, content marketing, content strategy, marketing strategically, strategic communications, strategic marketing
Posted in Content Marketing, Marketing and Branding, Strategic Communications, Strategy | No Comments »
Tuesday, June 21st, 2016
As a strategic marketing company, we have promoted the importance of marketing for any business loudly and often. At the same time, we understand that small businesses are often operating on razor-thin margins (if they’re even in the black at all) and may not have substantial cash reserves on hand to fund an aggressive marketing campaign. Fortunately, a large war chest is by no means a necessity in successful marketing. (more…)
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Tags: content management, content marketing, contributed content, contributing content, Google search, media relations, organic search, SEO
Posted in Blogging, Content Marketing, Internet Marketing, Publishing, SEO, Strategic Communications, Strategy | No Comments »
Saturday, June 18th, 2016
What do your Facebook page, your primary business website, your Twitter feed and your direct mailing materials have in common? Hopefully it’s a lot of things, and not just the fact that they are part of your content marketing and branding strategies. Although these are all different media, it’s important to make sure that your branding standards are both consistent across all social channels, and in alignment with your corporate website and overall branding guidelines. (more…)
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Tags: aligning your brand, brand alignment, social media branding, strategic marketing, Strategy
Posted in Brand Management, Content Marketing, Marketing and Branding, Strategic Communications, Strategy | No Comments »
Tuesday, April 26th, 2016
Native ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. (more…)
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Tags: content marketing, corporate communications, digital, digital advertising, MARCOM, native advertising, online marketing
Posted in Advertising, Content Marketing, Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Thursday, April 14th, 2016
The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy. That’s a problem. (more…)
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Tags: CMI, content marketing, Content Marketing Institute, Joe Pulizzi, MARCOM, marketing communications, strategic communications, Strategy
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, March 8th, 2016
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)
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Tags: blogging best practices, content management, content marketing, ebooks, LinkedIn Pulse, podcasting, repurposing content, small business blogging, video, whitepapers
Posted in Blogging, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Strategic Communications | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
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Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, online marketing, traditional direct mail, traditional marketing
Posted in Direct Marketing, Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
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