Archive for July, 2009

No Web Site? No Customers?

Wednesday, July 29th, 2009

We’re in the process of planning a trip to Florida and my husband has been researching restaurants. The other night he was sharing the results of his research and said: “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.” (more…)

Tags: , ,
Posted in Internet Marketing | No Comments »

Should You Be Using Social Media?

Wednesday, July 15th, 2009

This is a question that is on the minds of many these days. You can’t turn on the television or radio, open a newspaper or talk to a colleague, friend or family member without *someone* talking about “social media” – Twitter, Facebook, LinkedIn, etc.

Not surprisingly, these discussions lead to thoughts of: “Am I missing out?” “Is my business missing out? Well, maybe. But… (more…)

Tags: ,
Posted in Marketing Communication | 1 Comment »

Social Media as a Process Improvement Tool?

Tuesday, July 7th, 2009

While Facebook can be fun and Twitter seems to have captured the interest of the masses who are all tweeting in 140-character mini-blogs about everything from what they had for breakfast to the emerging news event they just saw outside their window, many still point to these tools as more of a diversion than a legitimate business tool.

Until recently. (more…)

Tags: ,
Posted in Uncategorized | 2 Comments »

Process and Variation – You Need a Little of Both

Wednesday, July 1st, 2009

I was playing Solitaire last night and was struck by how much I like developing and following standardized processes, yet how likely I am to vary from a process when I think it’s appropriate. The trouble is this tendency can be particularly confusing and frustrating to others – (more…)

Tags: , , ,
Posted in Uncategorized | No Comments »