Archive for the ‘Business Development’ Category
Tuesday, August 17th, 2021
I do a lot of presentations (and since the pandemic emerged, webinars) on marketing-related topics. When I do, I try to provide as much practical and useful advice as I can. I don’t worry about “giving away my secrets” for a couple of reasons:
- They’re not that secret—they’re just good, proven, elements of effective marketing and communication.
- Telling someone how to do something rarely translates into the ability to actually do that something.
- The small business owners and entrepreneurs—and, often, even senior and very seasoned marketing executives in large organizations—simply don’t have the time to do it themselves.
They often need to call upon others—agencies or freelancers—to help them out. (more…)
Tags: finding an agency, finding freelancers, help with marketing, hiring an agency, marketing assistance, marketing consultants, marketing contractors, social media consultants
Posted in Client Relations, Content Marketing, Marketing and Branding, Small Business Strategy | No Comments »
Friday, July 9th, 2021
Who could have predicted the rapid expansion of remote work and the “gig economy”? While the gig economy had already been making the news due to the emergence of companies like Uber and Lyft prior to the pandemic, the pandemic had had a significant impact on how companies are using and will continue to use remote workers in the future.
(more…)
Tags: gig economy, gig workers, managing remote employees, managing remotely, remote work, telecommuting, working with contractors
Posted in Career Advice, Employee Communication, Innovation | No Comments »
Tuesday, June 29th, 2021
I saw a very interesting question in an online group I monitor recently: “Is it ever a good idea to give your work away?”
In this case, the question was related to consulting services but the question could just as easily apply to companies selling tangible products. And, perhaps, it is in comparing the two ─ services and tangible products ─ that this answer can make the most sense: “Yes, there are definitely times when giving your work─or your products─away can be a good idea!”
But when?
(more…)
Tags: Business development, charging for your services, charging for your work, giving your work away, pro bono, product sampling, speaking fees
Posted in Business Development, Client Relations, Customer Communication, Marketing and Branding, Small Business Strategy, Strategy | No Comments »
Tuesday, June 22nd, 2021
Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. And, with the proliferation of do-it-yourself (DIY) video options, the demand for professionally produced, high-production-value video content no longer looms as the must-do priority it used to be. Today, marketers of all types and sizes—even those with very small budgets—can successfully use video to augment their marketing communication efforts. (more…)
Tags: 360 video, communication during COVID, COVID-19 communications, explainer videos, Instagram video, professional video production, short-form video, TikTok video, video marketing, video script, white board videos, YouTube marketing
Posted in Content Marketing, Customer Communication, Marketing and Branding, Marketing Communication, Sales, Technology | No Comments »
Thursday, June 17th, 2021
COVID-19 has upended a number of industries and jobs. Among the professions that have been hardest hit are sales and business development, which have traditionally relied on face-to-face interactions to build networks and relationships. People who ply those trades have had to pivot to remote selling with mixed success. (more…)
Tags: best practices in social media marketing, effective sales, online marketing, sales and marketing, selling online
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Innovation, Internet Marketing, Marketing and Branding, Sales, Technology | No Comments »
Thursday, June 10th, 2021
There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. All organizations can benefit from having a wide variety of communication channels (both synchronous and asynchronous) to ensure that employees throughout the organization, regardless of role or communication channel preference, are receiving key messages.
(more…)
Tags: communicating with customers, communicating with employees, creative communications, Employee Communication, internal communication, strategic communications
Posted in Customer Communication, Employee Communication, Internal Communication | No Comments »
Tuesday, June 8th, 2021
Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else. Products and services that, for whatever reasons, have become obsolete.
We tend to think primarily of obsolescence being driven by technology, and that certainly is common these days. But obsolescence can occur due to non-technology-related impacts as well. (more…)
Tags: brand failures, business failures, business longevity, obsolete brands, product failures, standing the test of time, successful businesses
Posted in Brand Management, Business Development, Customer Service, Innovation, Marketing and Branding, Small Business Strategy | No Comments »
Saturday, June 5th, 2021
As summer approaches, and as restrictions related to COVID-19 begin to ease around the country, tourism is likely to pick up significantly. That’s great news for the many hospitality and destination businesses that took a hard hit during the pandemic. Now they have an opportunity to hit the ground running to attract the attention of consumers with pent-up demand.
But how can your company effectively connect with travelers to ensure that 1) they know you exist and 2) they believe spending their time and money with you will provide higher value than spending their time and money elsewhere? (more…)
Tags: boosting business during the summer, hospitality industry, marketing strategy, restaurant industry, summer destinations, summer marketing techniques
Posted in Business Development, Innovation, Marketing and Branding | No Comments »
Tuesday, June 1st, 2021
Over the past several years, a growing number of wineries, microbreweries, and distilleries have been springing up across the Chippewa Valley where we’re based. It’s a trend that is mirrored in other states around the country, as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences.
Consumers have long been able to buy wine, beer, or spirits at local liquor stores with no discernable lack of brand options available at varying price points. Why, then, are these relatively small players having such a big impact on the economy?
(more…)
Tags: brand experience, buy locan, consumer experience, customer experience, experiential marketing, the local movement
Posted in Business Development, Competition, Customer Service, Innovation, Marketing and Branding, Small Business Strategy | No Comments »
Tuesday, January 19th, 2021
In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.
This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)
Tags: B2C marketing, digital marketing, internet marketing, marketing online, marketing strategy, online marketing, ROPO, showrooming, webrooming
Posted in Business Development, Content Marketing, Innovation, Internet Marketing, Marketing and Branding, Technology | No Comments »
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