I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Archive for the ‘Business Development’ Category
I recently did a presentation for a group of Young Professionals that are part of a local Chamber of Commerce on how to create and deliver effective “elevator speeches.” Elevator speeches are those brief introductions that we’re all called upon to give from time to time, particularly in networking situations when we’re asked: “What do you do?”
For business owners, consultants and business leaders in any field, the opportunity to deliver an “elevator speech” is an opportunity to support your desired brand perception. We often fail to think of it that way, though–instead, we tend to think of it as simply a requirement to provide some general information about what it is we do.
Interestingly, as I worked on the presentation for this group it became very clear to me that just as when thinking about organizational brand impact, individually we have an opportunity to define and manage our personal brands. The steps are very similar to the steps I take when working with clients on branding-related issues. They are: (more…)
When I was 21 I thought I knew everything. Now that I’m “older” I look back and still think I knew quite a bit. Actually, as I work with college students, I’m often impressed at how fearless they are in terms of what they believe they know and can do–and they can. Somehow, along the way, as we age I think we become overly cautious. We learn more about what we don’t know and begin to second-guess ourselves. That’s unfortunate. I’d like to still be as fearless and “brilliant” as I was back then! Recently, I responded to a reporter’s query about “the Top 5 things” I wish I had known at 21. Here’s my list: (more…)