Archive for the ‘Business Development’ Category
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
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Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing, Social Media | No Comments »
Thursday, October 10th, 2019
Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.
While on the job, and off. (more…)
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Tags: brand ambassador, Brand Management, employee outreach, employees as brand ambassadors, managing customer expectations, media relations, patient expeience, pr
Posted in Brand Management, Customer Communication, Employee Communication, Internal Communication | No Comments »
Wednesday, September 18th, 2019
Have you ever pulled up a company webpage on a smartphone and immediately been asked if you’d rather load the content on the company’s app? It seems like businesses of all sizes have gone app crazy over the last several years. Google Play currently hosts 2.6 million apps and the App Store is not far behind with 2.1 million.
Many small businesses may fear falling behind on this ubiquitous form of customer interaction, but does your company really need to have an app? In an article for Entrepreneur, Thomas Smale discusses several factors to consider when deciding whether or not to spend the time and money to develop a mobile app. (more…)
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Tags: content marketing, digital apps, digital marketing, marketing strategy, mobile app, mobile marketing
Posted in Content Marketing, Customer Communication, Internet Marketing, Mobile | No Comments »
Monday, September 2nd, 2019
It’s important for any business to know whether or not their customers are satisfied with the service the company is providing – the same applies for products, but we’ll focus on services here. Many companies ask customers for feedback to gauge their experience, and this can take many forms, including surveys and post-purchase emails among others. This feedback could be asking for a simple thumbs up, thumbs down or sliding scale review of the overall service, or it could ask more specific questions, focusing on different aspects of the service: timeliness, quality, likelihood to repeat business, likelihood to recommend to others, etc. (more…)
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Tags: communication strategy, Customer Communication, customer communication management, customer relations, customer satisfaction
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Uncategorized | No Comments »
Friday, August 30th, 2019
by Justin Grensing, Esq., MBA
Communication is key to any business, whether it’s a meeting with potential clients on a sales opportunity or coordinating and staying in touch with staff. Distance is becoming less and less of a hindrance to effective and meaningful communication. New technologies introduced over the last two centuries have greatly enhanced our ability to stay connected; from the telegraph to the telephone to internet and video conferencing we can now see and hear people from anywhere in the world in real time. And a recent strategy by a 2020 presidential hopeful is demonstrating the increasing development of the latest iteration of long-distance communication. (more…)
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Tags: digital marketing, disruptive innovation, holographic design, Innovation, Technology
Posted in Innovation, Internet Marketing, Marketing and Branding, Technology, Uncategorized | No Comments »
Thursday, August 22nd, 2019
We often hear about the importance of networking and it’s tough to challenge that notion. Networking is a great way to make new connections that can lead to job offers or other professional connections. For small business owners and entrepreneurs, networking is especially important, because simply generating awareness of your organization can be difficult without meeting people in person and building personal connections. (more…)
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Tags: building a network, business networking, extroverts, influencers, introverts, networking
Posted in Business Development, Career Advice, Client Relations | No Comments »
Tuesday, July 30th, 2019
We’ve previously discussed the challenges many companies face when trying to calculate an ROI on their marketing efforts. For small and medium-sized businesses, this can make it difficult to justify increasing spend on marketing efforts.
But, just because you feel like you can’t spend more money on marketing doesn’t mean you can’t invest in your brand. (more…)
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Tags: brand awareness, brand preference, content marketing, cost-effective marketing, Marketing, marketing budget, marketing tips, reducing advertising costs
Posted in Advertising, Business Development, Content Marketing, Influencer Marketing, Internet Marketing, Marketing, Marketing and Branding, Social Media | No Comments »
Thursday, June 27th, 2019
by Justin Grensing, Esq., MBA
It’s hard to overstate the value of relationships in business. And, while it’s true for companies of any size, this can be especially crucial for success among small and midsized businesses (SMBs) as well as in the B2B world generally. “As an entrepreneur, you have countless relationships you need to manage on a daily basis,” writes Jennifer Spencer in an article for Entrepreneur. “There are your employees. There are the vendors who provide needed support services to help you run your business. And, of course, there are also your customers.”
(more…)
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Tags: affiliate marketing, building relationships, give to get, law of reciprocity, marketing strategy, marketing tactics, pay to play
Posted in Business Development, Client Relations, Customer Service, Marketing and Branding | No Comments »
Thursday, June 20th, 2019
by Justin Grensing, Esq., MBA
With an up and down history dating back to the 1960s, the software-as-a-service or SaaS model has become the norm in tech-centered industries over the last couple of decades. With a SaaS model, providers of various applications or data storage capabilities allow end-users to remotely access the application or data. This is in contrast to models many of us were familiar with in the 1990s and 2000s where you would purchase an operating system software and install it via CD on a personal computer, for example.
In an article for Entrepreneur, Thomas Smale writes that the SaaS model has moved further and further toward a subscription model and suggests several subscription model-oriented growth strategies. These aren’t strategies only for very large, enterprise organizations. Even the smallest businesses, or solopreneurs, can leverage the subscription model to build sales. (more…)
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Tags: content marketing, marketing strategy, SaaS, software as a service, subscription models
Posted in Business Development, Content Marketing, Innovation, Internet Marketing, Marketing and Branding, Strategy | No Comments »
Thursday, June 13th, 2019
by Justin Grensing, Esq., MBA
Earlier this year, an outage on Facebook, as well as its subsidiary services Instagram and WhatsApp, demonstrated that even the most sophisticated tech companies and social media platforms are not immune to technical challenges. In an article for Entrepreneur, Kimanzi Constable argues that the outage could hold some important lessons for content marketers and online advertisers. It wasn’t an isolated incident. Lately it seems that every week brings another outage—most minor, but all troubling.
“There is no doubt businesses lost revenue with this outage,” he writes. “For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.” So what should companies do from a strategic standpoint to prevent this kind of negative impact in the future? (more…)
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Tags: avoiding communication blackouts, Brand Management, ensuring connections with your audience, online outages, protecting your brand, Social Media
Posted in Business Development, Customer Communication | No Comments »
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