There’s much talk these days about how social media has changed the communication landscape and, indeed, it has. But, despite the fact that social media has created new opportunities and challenges for communicators, there are really (IMO) only two ways in which it really represents anything “different”: (more…)
Archive for the ‘Internet marketing’ Category
Everything New Is Old Again: In Communication, Basic Rules Still Apply
Tuesday, May 21st, 2013Tags: communications, internet, Marketing, marketing communications, online communication, Social Media
Posted in Advertising, Marketing and Branding, Marketing communication, Social Media, Strategic Communications | No Comments »
Is Social Media Advertising or PR? – Duh!
Monday, May 6th, 2013A recent article in Inc. asked the question: “Is Social Media Advertising or PR?”
Seriously? Now, Inc. is a well-known magazine and Scott Elser, the author of this piece, is co-founder of an advertising agency and presumably a bright guy, but the question seems enormously naive. Perhaps, of course, it is intended to be so simply to stir some discussion. But, who knows? (more…)
Tags: Advertising, internet marketing, marketing metrics, media relations, pr, Social Media
Posted in Advertising, Internet marketing, Social Media | 1 Comment »
What the %&*$ is a #Hashtag and What Is It Good For?
Monday, April 15th, 2013I admit to being somewhat flummoxed (I like that word!), by the use of the hashtag (#) on Twitter. Sure, I get the general idea and I use hashtags myself. I understand that using this symbol in front of a word or phrase will help those who are interested in certain issues readily find relevant posts. But, doesn’t that happen through organic search anyway? Recently, I came across an article that I thought might shed some insight into the issue and, while it included some relevant tips and suggestions, I’m still left wondering:
“Can’t I achieve the same thing through just regular search results?”
Where hashtags seem to have the most relevance, and where I think they’re most effectively used, IMO, (more…)
Tags: @dmscott, @GuyKawasaki, hashtag, Social Media, twitter
Posted in Social Media | No Comments »
Creating Online Communities
Tuesday, April 9th, 2013I assist some clients with their social media activities, including the managing of online groups–some are more successful than others. As I’ve managed and monitored their groups, dabbled with my own, and evaluated other groups I’ve noted a number of factors that seem to impact their success. (more…)
Tags: blog, blogging, Community relations, forums, linkedin, online communities, Social Media, web communities
Posted in Business Development, Community relations, Customer communication, Marketing communication, Social Media | No Comments »
What Social Media Tool Should You Use? No Easy Answers.
Thursday, April 4th, 2013With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)
Tags: Advertising, communication, Hootsuite, linkedin, marketing communication, Social Media, twitter
Posted in Marketing and Branding, Marketing communication, Social Media, Strategic Communications | No Comments »
DVORAK, QWERTY, AC/DC, CD, MP3 — AND QR CODES
Tuesday, April 2nd, 2013A writer with Ragan Communications contacted me recently for my response to an article suggesting that QR codes were “dead.” He was writing an article in response to this claim and seeking input from those with opinions to share. My response: (more…)
Tags: Advertising, disruptive innovation, Marketing, QR codes, Technology
Posted in Advertising, Marketing and Branding, Marketing communication, Technology | No Comments »
Iconic Brands Revisited With a Boost From Technology
Tuesday, March 26th, 2013Last night I showed students in my Advertising Copy & Design class a video that I’ve seen a number of times, now, but that continues to both delight and amaze me. It’s Google’s “Project Re: Brief” which tells the story of four classic advertisements and how their original creators teamed up with today’s new breed of advertising professionals–and some technical experts–to create some truly amazing advertisements. The iconic spots they recreated were: (more…)
Tags: ads, Alka-Seltzer, Avis, CocaCola, iconic, Marketing, Project Re: Brief, Technology, Volvo
Posted in Advertising, Brand management, Internet marketing, Marketing, Marketing and Branding, Strategic Communications, Technology | No Comments »
How to Generate Leads With a Limited Marketing Budget
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but (more…)
Tags: Advertising, Brand management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Advertising, Business development, Business Development, Innovation, Internet marketing, Marketing, Marketing and Branding, Marketing communication, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Crisis: It Can Happen to Anyone. Take Burger King, For Example!
Monday, February 18th, 2013Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: ”Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Tags: burger king, crisis, crisis communication, crisis management, hacked, password, plan, Social Media, twitter
Posted in Advertising, Brand management, Business development, Community relations, Customer communication, Internet marketing, Marketing, Marketing and Branding, Media relations/PR, PR and Media Relations, Promotions, Social Media, Strategy, Web Sites | No Comments »
If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time
Monday, February 18th, 2013I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.
Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– (more…)
Tags: facebook, linkedin, marketing to CEOs, Social Media, twitter
Posted in Business Development, Internet marketing, Social Media | No Comments »
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