Archive for the ‘Internet Marketing’ Category
Friday, July 3rd, 2020
by Linda Pophal
My first job out of college was working in traditional direct mail marketing and I spent ten years with that company. I loved the work because it was so measurable so you could tell what worked, what didn’t and continually make improvements to boost response. Digital marketing, of course, offers even greater opportunities to measure the effectiveness of content in a variety of ways so it’s a field I really enjoy.
Literally any content that is accessible online–e.g. via the internet–is considered to be digital marketing. (more…)
Please follow and like us:
Tags: digital marketing, marketing analysis, marketing effectiveness, marketing measurement, using digital channels
Posted in Business Development, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, May 12th, 2020
Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms.
(more…)
Please follow and like us:
Tags: content marketing, creating content, EContent, marketing with content, multi-purposing content, publishing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Publishing | No Comments »
Monday, March 16th, 2020
by Linda Pophal
I have a love/hate relationship with search engine optimization (SEO). I understand SEO. I very often use the concepts in my own writing—and often use the concepts in writing for clients. Sometimes, though, and probably because I was a writer long before SEO was even “a thing,” I balk at what can seem at times to be a misguided focus—a singular focus—on SEO to the exception of everything else. (more…)
Please follow and like us:
Tags: content marketing, copywriting, search engine optimization, SEO, SEO writing, slave to SEO, writing copy, writing for bots
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, SEO, Strategic Communications | No Comments »
Monday, February 3rd, 2020
Google Search Console (GSC) (formerly Google Webmaster Tools) is a free online resource of tools and reports that Google makes available to users to help them improve their websites and optimize them for search. If you have a website, you should be using GSC—or using an agency that can help you uncover valuable insights to help improve your website performance. (more…)
Please follow and like us:
Tags: Google Search Console, how people search, improve rankings, mobile keywords, optimizing web pages, search engine optimization, search engine results, SEO, SERPs, sitemaps
Posted in Content Marketing, Internet Marketing, SEO, Web Sites | No Comments »
Wednesday, January 29th, 2020
A lot of questions I see related to digital marketing tend to compartmentalize, or silo, various types of communications. For instance, questions about social media or even about specific social media channels. Or questions about blogging. Or questions about website performance. (more…)
Please follow and like us:
Tags: digital marketing, search engine optimization, SEO, Social Media, website marketing web marketing
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media | No Comments »
Sunday, November 3rd, 2019
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.
(more…)
Please follow and like us:
Tags: digital marketing, Google search, online marketing, optimizing for search, search engine optimization, SEO
Posted in Content Marketing, SEO | No Comments »
Saturday, October 19th, 2019
17877227 – social media
I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. (more…)
Please follow and like us:
Tags: linkedin, LinkedIn best practices, Social Media, social media marketing, twitter, using LinkedIn, using social media
Posted in Business Development, Content Marketing, Internet Marketing, Social Media | No Comments »
Tuesday, October 1st, 2019
by Linda Pophal
Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.
(more…)
Please follow and like us:
Tags: blog writing, brochure writing, content marketing, copywriting, feature writing, sales writing, web content writing
Posted in Content Marketing, Direct Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Friday, September 20th, 2019
17877227 – social media
Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)
Please follow and like us:
Tags: digital marketing, facebook, Instagram, linkedin, marketing with social, Snapchat, social media marketing, social media strategy, twitter
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
