Archive for the ‘Internet Marketing’ Category

Social Media Shifts Hold Both Challenges and Opportunities for Marketers

Wednesday, August 15th, 2018

Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.

Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)

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Go With Your Gut: When You Can Ignore the Algorithms

Monday, July 30th, 2018

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.

When should content marketers listen to the algorithms instead of relying on their own instincts, which have been finely honed over time? (more…)

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Online vs. Brick and Mortar: Balancing the Best of Both Worlds

Thursday, June 21st, 2018

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsby Justin Grensing, Esq., MBA

 

We often hear narratives about how online retail is replacing traditional brick-and-mortar businesses. Online is more convenient and has much lower overhead. At the same time, others point out that brick-and-mortar still makes up a strong majority of overall retail sales. Customers prefer the tactile experience, the ability to talk to sales representatives and being able to take their purchases home when they walk out of the store instead of waiting for packages to arrive by mail.

The truth is that both sides of this debate are right. (more…)

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Is Retail Really Dead, Or Are We Misreading the Numbers?

Tuesday, June 19th, 2018

Customer reviews, client reviews, best PR firm, public relations, content marketingby Justin Grensing, Esq., MBA

 

We keep hearing about how the growth in online retail represents the ultimate demise of the brick-and-mortar retail store. We hear how online retail giants like Amazon are killing Main Streets across the country, and we hear anecdotes of local brick-and-mortar businesses closing their doors, blaming the rise in online retail. But does that common sentiment assign blame where it belongs? (more…)

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Real Retail Shopping Experiences Aren’t Dead – Yet…

Friday, June 15th, 2018

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionby Justin Grensing, Esq., MBA

When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.

But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! (more…)

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How Artificial Intelligence (AI) is Impacting Content Marketing

Tuesday, March 27th, 2018

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. (more…)

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Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

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What Your Marketing Metrics May, or May Not, be Telling You

Thursday, February 15th, 2018

Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.

But, not all metrics are created equal, and not all make sense. (more…)

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Email Marketing is Not Dead: Why It’s a Top Tool for Connecting With Millennials

Tuesday, February 13th, 2018

38309393 - group of different families together of all racesYou don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)

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Content Marketing and the Pathway to Purchase

Tuesday, January 23rd, 2018

Business owners know that bringing in new sales can be extremely challenging and often frustrating. More often than not, a potential prospect never makes it from sales lead to paying customer. There are a number of steps along the path to purchase and prospects can be lost at any one. But it doesn’t have to be this way! At least not in the world of online marketing. Great content generation can help move prospects through your sales funnel more effectively. (more…)

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