Archive for the ‘Internet Marketing’ Category
Friday, June 15th, 2018
by Justin Grensing, Esq., MBA
When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.
But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! (more…)
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Tags: Amazon, brick and mortar, e-tail, retail experience, shopping online, showrooming, the death of retail, webrooming
Posted in Internet Marketing, Marketing and Branding, Sales, Small Business Strategy | No Comments »
Tuesday, March 27th, 2018
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. (more…)
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Tags: AI, artificial intelligence, content marketing, digital disruption, Internet of Things, machine learning
Posted in Content Marketing, Technology | No Comments »
Thursday, March 22nd, 2018
Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)
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Tags: e-learning, employee training, on-line learning, sales and marketing, sales tools, training and development, webinars
Posted in Business Development, Content Marketing, Sales, Technology | No Comments »
Thursday, February 15th, 2018
Marketing has long been faced with a perception that its results are difficult to accurately measure. Consequently, many business leaders are skeptical of investing money into marketing efforts, because they aren’t convinced they can tie the dollars they put into marketing to their bottom line. When it comes to online marketing, in particular, a lot of metrics have been developed to help evaluate the effectiveness of marketing efforts in the absence of the ability to measure a concrete ROI.
But, not all metrics are created equal, and not all make sense. (more…)
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Tags: analytics, followers, Google Analytics, marketing metrics, measuring marketing effectiveness, metrics that matter, online engagement, shares, visits
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Tuesday, February 13th, 2018
You don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)
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Tags: content marketing, digital marketing, email best practices, email marketing best practices, marketing to millennials
Posted in Advertising, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | 2 Comments »
Tuesday, January 23rd, 2018
Business owners know that bringing in new sales can be extremely challenging and often frustrating. More often than not, a potential prospect never makes it from sales lead to paying customer. There are a number of steps along the path to purchase and prospects can be lost at any one. But it doesn’t have to be this way! At least not in the world of online marketing. Great content generation can help move prospects through your sales funnel more effectively. (more…)
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Tags: content marketing, creating content, Marketing, marketing content, sales funnel
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, January 18th, 2018
At Strategic Communications, we are big advocates of content marketing. It’s crucial to offer something of value to your potential customers rather than simply advertising to them. Blogs and whitepapers can be great vehicles for this type of marketing, but there are many, many forms of content marketing, and some might not seem to fit that label at first glance. (more…)
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Tags: content management, content marketing, Marketing, writing
Posted in Content Marketing, Internet Marketing, Strategic Communications | No Comments »
Thursday, December 21st, 2017
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)
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Tags: Adwords, Google algorithms, Google Analytics, Google search, Google+, keywords, long tail search, optimizing your website, search engine optimization, SEO, web site optimization, website optimization
Posted in Analytics, Internet Marketing, SEO | No Comments »
Tuesday, December 12th, 2017
Search Engine Optimization, or “SEO,” is a frequently used and important tool in online marketing. Yet to many it’s an unfamiliar and intimidating concept that they may naturally shy away from. Fear of the unknown is understandable, but SEO is something that can’t be ignored if you want your online efforts to pay off. And, it’s really not as complex as the terminology might suggest. (more…)
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Tags: Adwords, AhRefs, Google search, optimizing your site, search engine optimization, SEMRush, SEO, website traffic
Posted in Analytics, Content Marketing, Internet Marketing, SEO | No Comments »
Tuesday, December 5th, 2017
How important are product images in your online marketing activities? If you effectively describe the product specifications, give some detailed reviews and have an in-depth description, is that enough? It seems like it isn’t. In fact, Lumina Datamatics cites a survey by the National Retail Federation showing that 67 percent of customers consider images more important than product-specific information, long descriptions and product reviews.
Think about that for a second. (more…)
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Tags: 360 video, photographic images, photography, product images, video, virtual reality
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Technology | No Comments »
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