Archive for the ‘Internet Marketing’ Category
Thursday, November 17th, 2022

Think about how you use search engines (most likely Google) to find information about goods and services you are planning to purchase. Chances are, in most cases, your searches are local. Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” (more…)
Tags: digital marketing, Google Local Pack, Google Map Pack, internet marketing, local search, search engine optimization, SEO
Posted in Internet Marketing | No Comments »
Thursday, November 10th, 2022

Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
(more…)
Tags: advertising budget, cost-effective marketing, digital marketing, effective marketing, marketing budget, marketing small businesses, small business marketing
Posted in Content Marketing, Internet Marketing | No Comments »
Thursday, August 25th, 2022

Sometimes I think the most simple thing that we can do as businesspeople and marketers is “put ourselves in the shoes” of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however slight, that may interfere with—or obliterate—the purchasing process?
(more…)
Tags: analytics, customer engagement, customer satisfaction, Customer Service, marketing measurement, marketing strategy, strategic marketing
Posted in Analytics, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, August 2nd, 2022
Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs, and the drivers that might lead them to positive action relative to your product or service is never a good idea.
On the other hand, many companies—particularly small companies—don’t have the time or resources to invest in expensive research activities.
It’s a conundrum—but one that can be addressed (more…)
Tags: customer analysis, effective marketing research, market analysis, marketing research, polls, Survey Monkey, surveying customers, surveys
Posted in Analytics, Business Development, Marketing and Branding, Marketing Measurement, Marketing Research | No Comments »
Tuesday, June 7th, 2022

I’ve had a LinkedIn profile since 2009. It has become the top source of referrals for my content marketing and marketing consulting services. Not because of the “brilliant” posts I share. Not because I get tons of likes and shares. Not because I write clever copy.
So how have I successfully leveraged LinkedIn to generate leads—and new clients—consistently? (more…)
Tags: content marketing, digital marketing, internet marketing, marketing strategy, search engine optimization, SEO, Social Media, Strategy
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Measurement | No Comments »
Friday, May 13th, 2022
A prospective client contacted us recently wanting to produce a white paper to serve as a promotional tool. The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point.
If you focus on everything, you’re focused on nothing!
It’s tough to focus. Any organization has multiple objectives and messages that need to be conveyed and there can be a tendency to try to “do it all” in one message. The trouble with that, though, is (more…)
Tags: areas of focus, content pillars, effective advertising, effective marketing, finding focus, focus areas, marketing strategy, Strategy
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications, Uncategorized | No Comments »
Friday, February 11th, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. Influencers leveraging these sites include well-known names (in certain circles) like
MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers.
While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.
(more…)
Tags: brand ambassadors, Brand Management, employees as brand ambassadors, inlfuencers, positive word-of-mouth, spreading word of mouth, WOM
Posted in Internet Marketing, Marketing and Branding | No Comments »
Tuesday, January 11th, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what
has changed is the
ways marketers do their work and the kind of work they do.
(more…)
Tags: careers in marketing, communication skills, data analysis skills, high tech, job skills for today's marketers, marketing careers, Training
Posted in Career Advice, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, January 4th, 2022

We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition, Linda serves as a digital marketing specialist with the
State of Wisconsin’s Business Intelligence Team and
Purdue University. In this role she reviews and makes recommendations to websites of small but growing companies.
Through this work, we tend to see some very common (and, fortunately, easy to fix) mistakes being made. Here we take a look at “5 Simple Website Mistakes That Many Businesses Make.”
(more…)
Tags: avoiding website mistakes, content marketing, creating websites, digital marketing, digital marketing best practices, website marketing, website mistakes
Posted in Content Marketing, Internet Marketing, Web Sites | No Comments »
Tuesday, December 7th, 2021
We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and I’ve seen interest in using LinkedIn for business development grow significantly during the pandemic as opportunities to connect in person with clients and prospects has diminished, or disappeared in some cases. As we work with clients who are new to LinkedIn we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. After working with a couple of new clients to help them develop and fine-tune their strategy, I thought I’d share some of the most common missteps I see and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn (or other social channels—the same best practices apply there as well). (more…)
Tags: best practices in social media marketing, communicating on social media, LinkedIn best practices, LinkedIn marketing, marketing with social media, Sales, Social Media
Posted in Business Development, Content Marketing, Internet Marketing, Marketing Communication | No Comments »