Posts Tagged ‘Technology’

De-teching From Time to Time Can Fuel Innovation

Thursday, July 17th, 2014

A few weekends ago, for one glorious afternoon, I turned off all of my tech devices, pulled out a pile of Harvard Business Review magazines (the hard copy kind) and, with nothing but a legal pad and pen in hand, set out to engage in some thinking time. I sat on  my deck, without even my Bose SoundLink, and just lost myself in learning. I literally  (more…)

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No, Paper Isn’t Dead and Isn’t Likely to be for a long, long, long time…

Tuesday, December 10th, 2013

The demise of paper has been predicted for a century, but the end is nowhere in sight according to a recent article in “The Week.”

I heartily agree with this sentiment and I’ve seen interesting examples of just why this is likely to be the case in classes I teach at a local university. While most people today claim that “the millennials prefer electronic communication,” that’s not necessarily true–just ask the millennials! (more…)

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Want to Excel at Generating Response From Your Market? Focus!

Tuesday, July 2nd, 2013

Client question: “What’s the best way to communicate with the under-35 market?”

It’s a legitimate question and certainly marketers need to think carefully about how they will communicate with their market, recognizing that markets are different. The only problem with this question (and it’s one that most marketers ask in one form or another) is that it doesn’t go far enough to identify a specific market focus. The group of individuals who are under 35 is a very, very broad group, after all. What is the likelihood that there would be a single, “best” communication strategy for them?

When it comes to targeting marketing messages, the advice I offer, regardless of what you are attempting to sell or what response you are attempting to attain, is to (more…)

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DVORAK, QWERTY, AC/DC, CD, MP3 — AND QR CODES

Tuesday, April 2nd, 2013

A writer with Ragan Communications contacted me recently for my response to an article suggesting that QR codes were “dead.” He was writing an article in response to this claim and seeking input from those with opinions to share. My response: (more…)

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Iconic Brands Revisited With a Boost From Technology

Tuesday, March 26th, 2013

Last night I showed students in my Advertising Copy & Design class a video that I’ve seen a number of times, now, but that continues to both delight and amaze me. It’s Google’s “Project Re: Brief” which tells the story of four classic advertisements and how their original creators teamed up with today’s new breed of advertising professionals–and some technical experts–to create some truly amazing advertisements. The iconic spots they recreated were: (more…)

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Introduction to FourSquare

Tuesday, January 22nd, 2013

In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)

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Are You Listening to — and Learning From — Your Web and Social Media Analytics?

Wednesday, October 31st, 2012

I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain.

(more…)

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Are You Prepared to Become Obsolete?

Thursday, September 27th, 2012

While watching the local news my husband made a comment about the weatherman: “You know – who really needs him anymore? You can just look at the radar yourself any time you want to online.”

True. You can. Wonder if people going to school to be “weather people” have thought about that. Wonder if the schools that teach them have thought about that. And, most pertinent for this blog, wonder if all of us have given (more…)

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Will Ebooks Replace Traditional? I Don’t Think So.

Friday, June 8th, 2012

My husband bought me a Kindle when they were originally released several years ago now. As an avid reader and book lover it wasn’t a product I would have thought that I would want, use or like–but I was wrong. I’ve found the Kindle to have a multitude of benefits, most notably as a tool when traveling. My Kindle (and now my Android which has a Kindle app) cuts down significantly on luggage weight! I also like being able to get access to information immediately. When I hear of a book I’m interested in, I can simply buy and download it. No need to find, travel to or spend time at a bookstore.

On the other hand, I’ve also found over time that (more…)

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Practical Applications of QR Codes

Friday, June 1st, 2012

Ever since I heard of them I’ve been enthralled with QR codes. Not so much the traditional (and rather “boring”) applications where they simply take users to a web site, but more creative and practical uses that really leverage this technology to convey information and, in some cases, accomplish tasks.

Most recently, for instance, while on a trip and going through the airport security check-in, I spotted another passenger (more…)

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