A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees – in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns – often predictable patterns – in everything around us, was Read the rest of this entry »
Is direct mail – the “snail mail” kind – making a comeback?
August 31st, 2010Writers hate Demand Media, Suite101, etc. – but should they?
August 27th, 2010There is a common enemy in the world of freelance writers and it is Demand Media (and Suite101, and About.com, and Examiner and…) – the “content farms” that pay writers literally pennies (sometimes less), per word, and distrbute their content to the growing masses of online sites hungry for new content to fuel their Read the rest of this entry »
Tips for Choosing an Ad Agency
August 11th, 2010There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency. When you’ve reached this point, whether you’re looking for a partner to help you implement a major campaign, or a “boutique” agency to focus on just one marketing niche, you want to make sure that the choice you make is a sound one. Read the rest of this entry »
Are phonebooks – and other print directories – a dying breed?
July 31st, 2010I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction Read the rest of this entry »
Can Duck Duck Go beat Google?
July 29th, 2010I’ve been researching and writing about the impact of content farms – organizations like Demand Media, AOL Seed and Suite 101 – on the journalism industry and on SEO (search engine optimization).
Did you know that when you conduct a search online many of the results you’ll see Read the rest of this entry »
Would you send a news release like this?
July 8th, 2010In anticipation of Drew Peterson’s murder trial which was supposed to start today in Joliet, Ill. (which always reminds me of the Blues Brothers, but I digress…), the PR firm representing the Peterson defense team released a media alert/press release that was, I think, rather odd. Read the rest of this entry »
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