Real Retail Shopping Experiences Aren’t Dead – Yet…

June 15th, 2018

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionby Justin Grensing, Esq., MBA

When we hear news stories about a local brick-and-mortar business closing its doors after being in operation for generations, the presumed culprit is often the growth of online retail, which grew by 16 percent between 2016 and 2017. People just don’t want to go to a store to make purchases anymore, the logic goes. Online shopping offers far more choices than can be offered in a physical location — which can’t store infinite inventory — and it’s so much more convenient to shop online instead of going to a store.

But don’t make the mistake of writing off in-store shopping. You may be surprised to learn that consumers still predominantly favor the in-store experience! Read the rest of this entry »

How Negative Reviews Can Help Boost Your Business: If You Handle Them Effectively

June 13th, 2018

Sales professionals will be quick to tell you that a positive customer review goes a long way toward converting prospects into eventual customers. What better way to convince the market that you can walk the walk than to have satisfied customers tell your story for you? Conversely, negative reviews can be quite damaging. Data suggests that positive reviews influence the purchase decisions of 90 percent of respondents, while negative reviews influence around 86 percent.

But negative reviews and customer complaints can actually be good for business. Before your head explodes, let’s look at some intuitive reasons why. Read the rest of this entry »

The Benefits of Being a “Fast Follower”

May 31st, 2018

by Justin Grensing, Esq., MBA

The business world has a strong mythology around, and reverence for, the innovator – brilliant geniuses who upend the status quo and usher in a wave of change, making fortunes along the way. We often think that the first company to go down an innovative path is in an enviable position. But, in many cases, it is not the first mover who prospers, but the fast follower. Read the rest of this entry »

Do You Have an Exit Strategy? Why You Should.

May 29th, 2018

by Justin Grensing, Esq., MBA

For many entrepreneurs, starting and running their own business is the culmination of their life’s ambition; the chance to be their own boss while doing what they love. But as an entrepreneur, is your goal really to continue your business for the rest of your life? Or to pass your business on to the next generation of your family? Or to simply let it fade into oblivion? The point is, unless you’ve taken the time to specifically think about the future of your organization beyond you, you really don’t have an exit strategy. Read the rest of this entry »

The Power of Podcasts

May 24th, 2018

Savvy marketers are always on the lookout for new media through which to promote their companies. From print media, to radio, to television, to the Internet, it hasn’t taken long historically between the development of a new media technology to the adoption of that media by marketers.

In an article for Entrepreneur, Aj Agrawal makes the case for podcasts as the next potentially lucrative marketing channel. Read the rest of this entry »

Thought Leadership Through Content Marketing for Business Professionals

May 22nd, 2018

Hiring marketing or content marketing talent?Most small business owners are heavily focused on their core skillset. They are bakers, event planners, lawyers – insert job – first, and accountants and marketers second. As Pamela Slim writes for Entrepreneur, “Most small business owners aren’t marketers by trade, but almost all (95 percent) do some form of marketing for themselves, and many need to master what can feel like a very steep learning curve quickly. Most entrepreneurs and small business owners (64 percent) are self-taught and less than half (46 percent) consider themselves ‘marketing savvy.’” Read the rest of this entry »

3 Plans to Drive Small Business Success

May 18th, 2018

by Justin Grensing, Esq., MBA

Every small business owner knows that the path to success is fraught with many challenges. From managing staff, to financing, to marketing efforts, small business owners often feel overwhelmed with the ancillary yet critical activities they need to succeed at in order to pursue their love of event planning, or flower arrangement, or owning their own medical practice, etc. In a recent article for Entrepreneur, Pamela Slim discussed “How to Overcome Common Challenges and Help Your Small Business Grow,” and one of the topics Slim focused on was the concept of “reacting versus looking ahead.” Read the rest of this entry »

How Even Very Small Businesses Can Gain Media Exposure

May 10th, 2018

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingFor any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.

Here are some important things to know about PR and how you can put it to work for you. Read the rest of this entry »

Just Because You Can, Doesn’t Mean You Should!

May 8th, 2018

There’s an old saying that has been used to describe exceptional salespeople: “They’re so good that they could sell ice cubes to Eskimos.” The point being that Eskimos, living in a cold climate, really don’t need ice cubes, and are likely an audience that is going to be tough to crack. But, great salespeople could crack them.

Our perspective: Why? Read the rest of this entry »

Value Trumps Price in Effective Marketing

April 15th, 2018

In the world of sales and marketing, we often hear the terms “value” and “price” used interchangeably. Specifically, many people think that the lowest price option is the best “value” because it’s the cheapest. That may be true in the narrow context of commodities – $100 for X amount of ABC grain is a better value than $150 for X amount of XYZ grain, because for true commodities, there is no difference between ABC and XYZ brands. But for non-commodity products and services, value and price mean very different things, and marketers need to be aware of the difference. Read the rest of this entry »