Recently my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out recently. He wanted 8 tickets. The theatre said “no, sorry - we only Read the rest of this entry »
So you’ve got something, but you don’t want to sell it to me?
March 10th, 2010Try These Copywriting Tips to Boost Sales
March 7th, 2010Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something - most likely to purchase your product or service. Here’s how: Read the rest of this entry »
Unless you’re Starbucks, Coca-Cola or Another Big Player, Market Share Doesn’t Matter
February 23rd, 2010A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though - the kind of companies I work with most often - really don’t need to be worried about market share. In fact, Read the rest of this entry »
The Purpose of Advertising - to Entertain, or to Sell?
February 22nd, 2010I love the E*Trade commercials with the talking babies. They’re cute and clever and they make me laugh. In fact, every time I see one - regardless of how many times I’ve seen it previously - I laugh. I like them. They’re well done. Good production values. Clever. But, do they sell?
Hard to say. A quick check online reveals that according to E*Trade Financial Corporation’s monthly report for Jan., 2010, U.S. brokerage accounts Read the rest of this entry »
Are You Community-Minded?
February 16th, 2010Bristol Myers, General Mills and IBM were the Top 3 corporate citizens in 2009 according to the annual CRO 100 Best Citizens list. These are just a few of the Read the rest of this entry »
They don’t care about you - but YOU should care about THEM!
February 16th, 2010Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or ”our.” What’s wrong with those words? They’re you-focused, vs. they-focused - they being the target prospects you’re hoping to influence in some way. Instead of words like “we” and “our,” your copy should include Read the rest of this entry »
Set realistic - and specific - targets to protect your budget
February 12th, 2010Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and Read the rest of this entry »
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