The Art of Creating Compelling Email Invitations

September 28th, 2016

Keyboard - smallFor many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: Read the rest of this entry »

A Step-by-Step Process for Evaluating Your Employer Brand

September 27th, 2016

Group of diverse people against white backgroundIn a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we’re going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding context.

Generally, in working with organizations on these types of projects, there are five steps: Read the rest of this entry »

Maximizing the Impact of Your Employer Brand: Yes, You Have One!

September 22nd, 2016

MentorWhen we talk about branding, we focus a lot on a company’s corporate image: the impression the market has about its products or how its audience views its services. These are certainly important areas of focus for branding. One area that often gets overlooked, though, is the employer brand: how do current and potential employees view your organization?

Why does it matter? For a couple of reasons: Read the rest of this entry »

Preparing for a Social Media Crisis: Before it Happens

September 20th, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingAt Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. Read the rest of this entry »

Tips for Business Networking: Online and Off

September 15th, 2016

networking, business networking, effective networking, business development, developing new businessWe talk a lot about the value of online marketing and analytics for growing your business. These are crucial tools; however, it’s also important to keep in mind that business is also very personal. While outreach through the internet is certainly a must, knowing how to effectively network on a more personal level is critical. This is especially true for larger customers, business-to-business relationships and engaging with key influencers. The same is true for executives in larger organizations. As reported in Fast Company, “A recent study of 6,000 executives at 3,000 companies in the U.S. and Europe found that executives with 50% more professional contacts above the average, had a salary 3.5% or $15,000 higher than their less gregarious/friendly/sociable colleagues.”

So how can you network online, and off, in a way that’s designed to build value—and relationships? Read the rest of this entry »

Our Go-To Publications For Great Marketing Insights

September 13th, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingStaying informed is key for any business or profession, and marketing is no different. As marketing consultants, we use a variety of sources of information to stay on top of current trends. Magazines (online and in print) offer both a reader-friendly format and insights on trending topics within the industry. Below are some sources we’ve found particularly worthwhile. Read the rest of this entry »

Think Like Your Customers to Draw Traffic to Your Website

September 9th, 2016

 website marketing, digital marketing, online marketing, marketing websites, marketing online

Ten to fifteen years ago, the advice to be given to a small business owner regarding an online presence may well have been, “you should have a website.” Today, it’s rare to find a business of any size without a website; however, that only means it’s harder to stand out among the crowd. Having a website is no longer in and of itself a sign of an established, sophisticated business. That website has to be designed to ensure brand consistency as well as prospect and customer engagement.

Here are some strategies to outshine your competitors in the digital environment. Read the rest of this entry »

How to Win the Fight for Top Marketing Talent

September 7th, 2016

Marketing_Social Media imageHow quickly things change! Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply. Read the rest of this entry »

When You Need a Little Marketing Help

August 30th, 2016

Marketing_Social Media imageThere comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. What you want, though, is to find an agency or consultant that focuses specifically on your needs and that has the expertise and insights to generate real results.

Here are some practical considerations that you should take into account when selecting an agency, or contractor, to help you with your advertising and marketing needs. Read the rest of this entry »

Content Marketers: What You Need to Know About Newsjacking

August 23rd, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingDavid Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.

The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? Read the rest of this entry »