What Notre Dame Donations Can Teach Us About Philanthropic Marketing

May 22nd, 2019

by Justin Grensing, Esq., MBA

Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.

The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 6

May 21st, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 5

May 14th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 4

May 7th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 3

April 30th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 2

April 23rd, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: identifying her target audience. Read the rest of this entry »

6 Steps and 6 Weeks to an Effective Content Strategy: Week 1

April 16th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsIn last week’s blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step:  Read the rest of this entry »

The Fyre Festival: Some Marketing Takeaways

April 11th, 2019

by Justin Grensing, Esq., MBA

 

A couple of years ago, Ja Rule — a rapper who rose to prominence in the early 2000s — and Billy McFarland — an entrepreneur and now convicted fraudster — organized the Fyre music festival. Billed as a luxury music festival on a Bahamian island with gourmet food, beautiful people and top music acts, the festival briefly made big headlines as a total disaster. Read the rest of this entry »

Content Marketing Strategy Revisited: Taking a Journey With Jazz Jones

April 9th, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications(This was a very popular series for us a few years ago so we thought we’d take a look back and revisit.)

There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.

Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. Read the rest of this entry »

Amazon Zigs When Others Zag: Meeting Consumer Needs Before They Know They Have Them

April 4th, 2019

by Justin Grensing, Esq., MBA

 

Amazon has proven time and again to be particularly adept at figuring out what its customers want and giving it to them. Whether it’s shopping suggestions based on previous orders, on-demand media content or same-day delivery, the retail giant answers the demands of the people whose purchases are lining its pockets.

The latest example of this as-you-wish mentality was recently announced and reported in an article for CNN by Taylor Nicole Rogers titled “Amazon’s new waste-reduction strategy: Delivery only once a week.” Read the rest of this entry »