Posts Tagged ‘B2B marketing’
Wednesday, December 14th, 2022
The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous group that has the same needs, interests, avocations, and “hot buttons.”
This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising.
(more…)
Tags: ABM, account based management, B2B marketing, marketing strategy, marketing to businesses
Posted in Marketing and Branding | No Comments »
Tuesday, June 26th, 2018
by Justin Grensing, Esq., MBA
Few things can be as effective at generating sales as positive customer reviews. Similarly, and conversely, few things can be as damaging to sales as negative customer reviews. In terms of online retail, a recent survey found that positive reviews influence the purchase decisions of 90 percent of respondents, while negative reviews influence around 86 percent. But that’s in the B2C (business-to-consumer) world. In B2C, there are a relatively large number of customer interactions compared to B2B (business-to-business). This means that while B2B has fewer potential customer reviews to base a purchase decision on, each one is that much more impactful. (more…)
Tags: B2B, B2B marketing, B2B relationships, building customer relations, creating customer advocates, customer advocates, Customer Communication, customer relationships, Customer Service, establishing brand preference, forging customer relationships, Sales, word of mouth, word of mouth marketing
Posted in Business Development, Client Relations, Influencer Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy | No Comments »
Tuesday, November 14th, 2017
To a large extent, the sales and marketing world can be divided along two broad lines: business-to-business (B2B) versus business-to-consumer (B2C) and products versus services. Sales strategies for B2C services will differ from B2B services, which differ from B2B products, etc. There are best practices and pitfalls for each quadrant of possible scenarios created by this way of looking at sales and marketing. (more…)
Tags: B2B marketing, B2C marketing, business-to-business marketing, business-to-consumer marketing, converting prospects to customers, Customer Communication, effective marketing, effective pitches, features vs. benefits, Marketing, Sales, sales pitches
Posted in Business Development, Client Relations, Marketing and Branding, Marketing Communication | No Comments »
Thursday, May 18th, 2017
Every business will gain and lose customers over the course of the business’s lifetime. Of course the hope is that there will be more gains than losses; however, sometimes businesses find themselves in the opposite situation and struggle to understand why their customers are leaving. While creative companies could come up with a myriad of creative and complex metrics and measurement techniques to try to gain some insights, one of the best ways to determine why customers are lost is to ask them! (more…)
Tags: B2B marketing, B2C marketing, customer appreciation, Customer Communication, customer retention, Customer Service, Healthcare, lifetime value of a customer, lost customers, Marketing
Posted in Business Development, Client Relations, Healthcare Communication and Marketing | No Comments »
Thursday, January 19th, 2017

By now, most business owners and business professionals have accepted the value that social media can have in helping to raise awareness, create preference and drive traffic to websites and to brick-and-mortar establishments. But, unfortunately, not all are communicating effectively through these channels.
We often see two common missteps, which we try to advise clients against doing: (more…)
Tags: B2B marketing, B2C marketing, Brand Management, business communication, copywriting, Customer Communication, Marketing, writing effective copy
Posted in Content Marketing, Healthcare Communication and Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Tuesday, December 15th, 2015
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: B2B marketing, content marketing, newsjacking, online marketing, PR and media relations, Social Media, Technology
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Publishing | No Comments »
Tuesday, December 8th, 2015
Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)
Tags: B2B content marketing, B2B marketing, Brand Management, content management, content marketing, marketing automation, SEO, Social Media, strategic communications, targeting
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Mobile, Strategic Communications | No Comments »
Tuesday, December 1st, 2015
Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
Tags: B2B content marketing, B2B marketing, Brand Management, content marketing, Marketing, marketing strategy, online communications, SEO, Social Media, strategic communications
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Thursday, November 19th, 2015
Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique, original, high-quality content. Marketers everywhere, in businesses large and small, are scrambling not only to find or create high-quality content, but to distribute that content in strategic ways aligned with their brand and designed to generate real, and measurable, results. (more…)
Tags: B2B marketing, B2C marketing, content management, content marketing, internet marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »