As I join more and more LinkedIn groups I’ve been interested in exactly who participates in these groups and, more to the point of this blog, who doesn’t.
For instance, I recently joined the Health Care Executive Network which has 3421 members. I immediately started looking for some of the health care executives I’ve worked with – both as director of corporate communications within a large health care system, and as a consultant/journalist who has interviewed and interacted with many health care executives.
I didn’t find any of them among the members. So I began to search for health care professionals who were more at my level in the organization – directors. Nope, not there. My first reaction was: “Wow, I’m obviously more ‘with it’ than they are – I’m on social media and they’re not.” But, that thought was rapidly followed by a more realistic one: “Maybe these executives just don’t think social media matters (more…)