Posts Tagged ‘Brand Management’
Tuesday, November 8th, 2022
“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.
Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.
One foundational question they face is: “Should my messaging vary across social media platforms?”
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Tags: brand awareness, brand consistency, brand identify, Brand Management, cognitive dissonance, top brands
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Thursday, September 29th, 2022
I used to love the E*Trade commercials with the talking babies. They were cute, clever, and they made me laugh. In fact, every time I see one—regardless of how many times I’ve seen it previously—I laugh. I liked them. They were well done. They had good production values. They were clever.
But, did they work from an advertising standpoint? (more…)
Tags: Advertising, Brand Management, entertainment, Super Bowl, the purpose of advertising
Posted in Marketing and Branding | No Comments »
Wednesday, September 21st, 2022
It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one—we all do.
You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!
Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on (more…)
Tags: B2B brand, brand audit, Brand Management, branding, consumer brand, top brands
Posted in Marketing and Branding | No Comments »
Tuesday, July 26th, 2022
If you’re not on Instagram, Twitter, Facebook or other social media sites —and believe it or not, many, many people are not!—you may be missing out on some very important conversations. Some of these conversations may be about you!
In working with a client recently, we did some quick online research and they were shocked (more…)
Tags: brand analysis, Brand Management, Customer Communication, managing an online presence, monitoring customer sentiment, Social Media, social media monitoring
Posted in Client Relations, Marketing and Branding | No Comments »
Tuesday, July 26th, 2022
Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product or service— but also by the enormous amount of angst and emotion that becomes part of the process.
In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process (more…)
Tags: brand identification, Brand Management, brand promise, branding, rebranding, top B2B brands, top brands, top consumer brands, top retail brands
Posted in Marketing and Branding | No Comments »
Tuesday, September 14th, 2021
Throughout my career, I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product, or service—but also by the enormous amount of angst and emotion that becomes part of the process.
In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process that is virtually destined to be an emotional and difficult one from the get-go. Why? Because everybody has an opinion, everybody has an emotional stake in the outcome and everybody wants their brand to be the next Nike.
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Tags: Brand Management, branding, changing a brand, establishing a brand, naming guidelines, naming your business, renaming your business
Posted in Marketing and Branding | No Comments »
Thursday, August 12th, 2021
Much of my work over the years has been with “service brands”—brands that are not tied to a particular product, but to the delivery of some type of service—educational services, healthcare services, energy services, engineering services, consulting services, etc.
Developing and maintaining a strong brand for a service is, in my opinion, significantly more challenging than developing and maintaining a strong brand for a product. Why? (more…)
Tags: brand, Brand Management, Marketing
Posted in Marketing and Branding | No Comments »
Tuesday, May 25th, 2021
A hot topic in recent months, perhaps due to the pandemic and sudden interest in pursuing new job and career opportunities, seems to be “building a personal brand.” We work with a wide range of entrepreneurs, independent consultants and others who are adept at building what they refer to as their “thought leadership.” In truth, though, what they’re really doing, is building their personal brands. We help them do that and we also speak and write regularly about the topic.
Building your personal brand doesn’t start after you’ve already established yourself in your career, or at least it shouldn’t. As we like to say “your reputation precedes you.” And, for good or ill, it precedes you whether you’ve been paying attention or not. (more…)
Tags: Brand Management, building your personal brand, effective brand management, elevator pitch, personal brand
Posted in Career Advice, Marketing and Branding | No Comments »
Wednesday, September 30th, 2020
With the election cycle in full swing and plenty of polarizing issues being talked about in both traditional and social media circles, many brands are wondering whether they should weigh in on these discussions, or remain silent. It’s a legitimate, relevant, and important question. As with many important questions, though, there is no easy answer. (more…)
Tags: 2020 election, brand consistency, Brand Management, COVID-19, election cycle, marketing and politics, political debate, political discussion, political rhetoric
Posted in Business Development, Marketing and Branding | No Comments »
Wednesday, February 12th, 2020
Brand audits and brand evaluations are two areas that we particularly enjoy when working with clients. Why? Because, when done well, it’s very high-level and very strategic work. And, because having a clear and well-defined and well-executed brand is fundamental to everything a business does and its ultimate success.
(more…)
Tags: brand assessment, brand audit, Brand Management, branding, corporate branding, employer branding
Posted in Marketing and Branding | No Comments »
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