Even those trying to scam people could benefit from a good writer/editor. Check out this email that showed up in my mailbox this morning. It’s reeking with credibility – NOT! (more…)
Archive for March, 2010
I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
Recently my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out recently. He wanted 8 tickets. The theatre said “no, sorry – we only (more…)
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)