Even those trying to scam people could benefit from a good writer/editor. Check out this email that showed up in my mailbox this morning. It’s reeking with credibility – NOT! (more…)
Archive for March, 2010
It Pays to Proofread. Even if You’re a Scammer.
Wednesday, March 24th, 2010If Your Goal Is “Implied,” You Don’t Really Have a Goal. And That’s A Problem.
Tuesday, March 23rd, 2010I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
So You’ve Got Something, But You Don’t Want to Sell it To Me?
Wednesday, March 10th, 2010Recently my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out recently. He wanted 8 tickets. The theatre said “no, sorry – we only (more…)
Try These Copywriting Tips to Boost Sales
Sunday, March 7th, 2010Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
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