Archive for March, 2010

It Pays to Proofread. Even if You’re a Scammer.

Wednesday, March 24th, 2010

Even those trying to scam people could benefit from a good writer/editor. Check out this email that showed up in my mailbox this morning. It’s reeking with credibility – NOT! (more…)

If Your Goal Is “Implied,” You Don’t Really Have a Goal. And That’s A Problem.

Tuesday, March 23rd, 2010

I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.

This post , for instance, points out the folly of (more…)

Twitter Contests: Waste of Time or Opportunity to Engage With Followers?

Friday, March 19th, 2010

At this point, it is safe to say that just about everybody has at least heard of Twitter, if they don’t already have accounts set up. Attracting followers is generally the first objective of anyone who establishes a Twitter account. Followers represent a core group of individuals – or organizations – interested in what you have to say. Once followers have been established, the next goal is connecting with and building relationships with those followers.

This is where contests come in. (more…)

So You’ve Got Something, But You Don’t Want to Sell it To Me?

Wednesday, March 10th, 2010

Recently my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out recently. He wanted 8 tickets. The theatre said “no, sorry – we only (more…)

Try These Copywriting Tips to Boost Sales

Sunday, March 7th, 2010

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)