Archive for October, 2011

Business Failures: What’s Your Level of Risk?

Sunday, October 30th, 2011

The research about the percentage of new businesses that fail each year, or within a certain period of time after launch is widespread and generally confusing depending on the study you’re reading about. Suffice it to say that, according to most of these studies, most new businesses have a tough road ahead of them.

Why? The reasons are many. Some, that I’ve observed, researched, written about–or even committed myself–include: (more…)

You on YouTube!

Saturday, October 1st, 2011

A great, inexpensive way to promote your business and gain exposure is to take your ideas online and put them into video format. Many consultants advertise their expertise by drafting white papers or putting useful information on a website. Moving to a video format is simply a natural progression of this marketing technique.

While putting yourself in front of the camera and creating a permanent, internationally available video might be terrifying for some people, YouTube offers significant benefits, such as ease of access and use for your audience; a more intimate, human experience; and an enormous reach. Here are some tips on how to create and use YouTube effectively as a marketing tool for your business: (more…)