Archive for August, 2016

When You Need a Little Marketing Help

Tuesday, August 30th, 2016

Marketing_Social Media imageThere comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. What you want, though, is to find an agency or consultant that focuses specifically on your needs and that has the expertise and insights to generate real results.

Here are some practical considerations that you should take into account when selecting an agency, or contractor, to help you with your advertising and marketing needs. (more…)

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Content Marketers: What You Need to Know About Newsjacking

Tuesday, August 23rd, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingDavid Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.

The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)

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Why Profiling is Good For You

Tuesday, August 16th, 2016

diversity, profiling, marketing segmentation, targeting, positioning, writing copy, targeting minority audiences

I’ve been in marketing for many, many years — in fact, I could say for most of my life. I grew up in a family-owned business that I was forced to work in at a very young age. My father had some unique ways of promoting his business that my brother and I were conscripted into. One of those was riding through the streets and neighborhoods of Milwaukee as our dad drove a van painted with do-nut characters, with speakers on the top blaring out Chuck Berry songs. (more…)

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What the Olympic Committee and Entrepreneur Media Have in Common

Saturday, August 13th, 2016

Olympics, Olympic, Olympians, Olympic athlete, Olympic athletes, Rio, Rio de Janeiro, #Rio2016, #TeamUSAHow do you get so big, and so powerful, that you can tell other big and powerful organizations what they can and can’t say—and prohibit them from using very commonly used words and phrases? The Olympic Committee’s ban on non-sponsor brands ostensibly does just that as ESPN recently reported. They’re even banning non-sponsors from using the hashtags #Rio2016 and #TeamUSA. (Sheesh; hope I don’t get in trouble for that—I’m not an official sponsor, after all.) Those aren’t the only usages that are being banned though. According to a Mashable article, other banned words include “Rio” and “Rio de Janeiro.” Huh? (more…)

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Best Business Books for Young Professionals

Wednesday, August 3rd, 2016

Bookshelves-smallLast semester, I taught three sections of a strategic management course at a local university. The students were all seniors, near graduation, and many had already landed a job and were ready to enter the business world full time. I thought it might be helpful to share some recommendations for great business books that might help them as they entered the business world, recognizing, of course, that few students in college have much time for leisurely reading outside of their required coursework.

And, while many seemed bored and disinterested as I shared my recommendations (no real surprise there, I suppose), I persisted. Interestingly enough, by the end of the semester — and even after — a number of them contacted me to ask if I could send them the list of books I’d recommended. (more…)

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