Social media can be a great way for businesses of all types and sizes to connect with their audiences and stay connected with them! In fact, for small businesses in particular, a social media strategy focused specifically on customers (rather than prospects, or the masses) offers the greatest potential to not only keep but to grow business.
Archive for April, 2023
Getting Local With Your Social With a Customer-First Approach
Wednesday, April 26th, 2023The Trouble With E-Mail “Sequence” Campaigns
Monday, April 24th, 2023
I was working with a client recently to develop an e-mail campaign that they wanted to send out to a list of prospects in a particular order. We were spending quite a bit of time discussing the order and the variation—and progression—in content for these emails.
And then it dawned on me!
5 Ways to Harness the Power of LinkedIn for Your Job Search
Friday, April 21st, 2023
Job seekers can think of LinkedIn as a search engine. Their goal should be to show up in searches that recruiters, HR pros, and hiring managers use to find talent. There are five primary things job seekers need to do to increase their odds of showing up on these searches (without their current employers or colleagues knowing they’re in job search mode).
Here are our top five recommendations for effectively harnessing the power of LinkedIn for your job search. (more…)
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