Archive for July, 2016

Building a Better Blog

Thursday, July 28th, 2016

Keyboard - smallIt’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.

We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)

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No Cost, Low Cost Productivity Tools to Help You Get More Done With Less!

Tuesday, July 26th, 2016
pen, magnifying glass and the working paper with a diagram

pen, magnifying glass and the working paper with a diagram

Small business owners know that the seemingly little things involved in running their operations can take up a great deal of their time. So any time we’re able to find ways to be more efficient and shave time off of our routines, we jump at the opportunity.

Today we’re lucky that there are a number of apps that help to do just that—many available at no, or low cost. Here are some of the tools that we’ve found most useful in helping us to manage our days and our client accounts:  (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 6

Wednesday, July 20th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 5

Tuesday, July 19th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 4

Monday, July 18th, 2016

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 3

Friday, July 15th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsJazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 2

Thursday, July 14th, 2016

 content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communications

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)

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6 Steps and 6 Days to an Effective Content Strategy: Day 1

Wednesday, July 13th, 2016

 In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)

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6 Steps and 6 Days to an Effective Content Strategy

Tuesday, July 12th, 2016

 There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.

Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. (more…)

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Using Visuals: Best Practices

Thursday, July 7th, 2016

 In 2015, Visually presented The Art of Visual Content and the Science That Makes It Convert, a webinar presented by Tania Schoeman, creative director at Visually, and Hana Abaza, VP marketing at Uberflip. The landscape for visual marketing is as, if not more, crowded than the landscape for written content. Consequently, marketers hoping to cut through the clutter need to think strategically about how they plan to use their visual content to drive some desired result—a visit to a landing page or website, a request for more information, a lead, or a sale. (more…)

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