Having a real person associated with your brand can help your company connect with consumers on a personal level. It can also bring negative publicity from the actions or statements of those spokespeople. While it might be harder for audiences to connect personally with the Trix Bunny or Pillsbury Dough Boy, neither is likely to be in the news for making offensive statements or getting arrested.
Archive for the ‘Media Relations/PR’ Category
Papa John’s Takes a Dip; Shaq Comes to the Rescue in More Ways Than One
Thursday, July 25th, 2019
What We Can Learn From Amazon’s HQ2 Failure
Thursday, March 7th, 2019
by Justin Grensing, Esq., MBA
We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)
Key Takeaways From Amazon’s NYC Exodus
Thursday, February 21st, 2019
by Justin Grensing, Esq., MBA
On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.
Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)
Best Practice Insights: Include PR Implications in Decision-Making Processes
Saturday, February 16th, 2019
by Justin Grensing, Esq., MBA
In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)
Delta and Coke Valentines Blunder a Good Lesson for Others
Thursday, February 14th, 2019
by Justin Grensing, Esq., MBA
The marketing world can be fickle. Marketers and advertisers are lauded as geniuses when their bold or creative plans pan out. But they’re derided as fools or worse when their plans fall flat. Often, it’s just the benefit of hindsight that makes a great idea turn out to be idiotic.
Well, in hindsight, a Valentines-themed gimmick looks like a pretty bad idea. (more…)
They Call It Public RELATIONS for a Reason
Tuesday, November 27th, 2018
(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)
What’s the most important thing that any business person should know about working with the media? Relationships matter! I’ve been working with the media for a number of years — both as one of them in my role as a business journalist and on the other side of the relationship as a PR professional. Because I’ve had a foot in both camps for so long, I don’t have the same level of fear or anxiety about working with the media as many often do. I don’t view the media as “the enemy,” but as an ally in most cases. I need the media to help me get important messages out to various audiences. The goal: (more…)
How Social Media is Changing Advertising and PR
Wednesday, November 21st, 2018
(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)
In the “old days,” there was advertising and there was PR. Advertising was paid communication that we created about ourselves. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)
Companies Need to Make Sure Everyone, from the CEO on Down, Recognizes the Impact of Their Words
Wednesday, August 8th, 2018
In a highly publicized conference call, first reported by Forbes, Papa John’s founder John Schnatter used the “N-word” during a discussion between Papa John’s executives and marketing agency Laundry Service. What followed was weeks of turmoil where Schnatter first stepped down as chairman of the Papa John’s board of directors, then said his decision to step down was a mistake, and then filed a lawsuit against the company he founded for what he describes as the “heavy-handed” way he was treated. The company’s stock has (more…)
How Even Very Small Businesses Can Gain Media Exposure
Thursday, May 10th, 2018
For any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.
Here are some important things to know about PR and how you can put it to work for you. (more…)
Why You Might NOT Want to Become a Thought Leader
Saturday, January 13th, 2018Thought leadership is something we talk about a lot, and for good reason: it can be a great marketing vehicle—if done correctly.Because content marketing is so prevalent these days, creating and disseminating content across a wide range of channels (traditional and digital) is more cost-effective than ever before. And people are hungry for useful, relevant content.
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