First there was Profnet. Then HARO (Help A Reporter Out). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman, the guy who created HARO, has launched SOS (formerly, and quite briefly, HERO). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches. (more…)
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? (more…)
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
HARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”
Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)
Many of the clients we work with are interested in getting media coverage to help establish themselves as thought leaders and build their reputations in a variety of fields. The good news is that it’s much easier these days to get coverage than it used to be, although the PR landscape has changed considerably since the days of sending out news releases via snail mail, calling reporters, and having limited outlets for exposure.
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