Archive for the ‘Media Relations/PR’ Category
Tuesday, July 18th, 2023
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? (more…)
Tags: effective media coverage, effective public relations, free publicity, getting media coverage, getting publicity, working with the media
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Tuesday, June 20th, 2023
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)
Tags: attracting media attention, establishing thought leadership, getting media coverage, media relations, pr, thought leadership, your name in the news
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Tuesday, October 4th, 2022
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Tags: fake news, getting media coverage, media relations, news releases, newsjacking, pr, press releases, public relations, working with the media
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Thursday, March 24th, 2022
HARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)
Tags: getting media exposure, HARO, media exposure, pitching HARO, pitching ProfNet, pitching reporters, ProfNet, thought leadership
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Wednesday, July 28th, 2021

We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.
(more…)
Tags: brand ambassadors, communicating during crisis, crisis communications, employees as brand ambassadors, media relations, pr, strategic communications
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Thursday, May 20th, 2021
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”
Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)
Tags: free advertising, free publicity, getting media coverage, media coverage, media exposure, working with the media
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Wednesday, October 21st, 2020

Many of the clients we work with are interested in getting media coverage to help establish themselves as thought leaders and build their reputations in a variety of fields. The good news is that it’s much easier these days to get coverage than it used to be, although the PR landscape has changed considerably since the days of sending out news releases via snail mail, calling reporters, and having limited outlets for exposure.
(more…)
Tags: backlinks, gaining media exposure, media coverage, media relations, pr, referral links
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Friday, May 22nd, 2020

Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (
although we do offer those services at a very reasonable rate). You may also be interested in our book,
21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.
(more…)
Tags: best practices for media coverage, getting media coverage, media coverage, media relations, pr, PR practices
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