HARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)
Archive for the ‘Media Relations/PR’ Category
How to Use HARO and ProfNet to Get Media Attention
Thursday, March 24th, 2022Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.Sometimes that exposure, unfortunately, is negative and viral.
An Evergreen Question: How Can I Get Media Coverage?
Thursday, May 20th, 2021
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”
Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)
Top Tips for Getting Media Exposure Through HARO/Profnet
Wednesday, October 21st, 2020
Many of the clients we work with are interested in getting media coverage to help establish themselves as thought leaders and build their reputations in a variety of fields. The good news is that it’s much easier these days to get coverage than it used to be, although the PR landscape has changed considerably since the days of sending out news releases via snail mail, calling reporters, and having limited outlets for exposure.Getting Media Coverage: 7 Best Practices That Really Work
Friday, May 22nd, 2020
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (although we do offer those services at a very reasonable rate). You may also be interested in our book, 21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.Peloton: The Latest Example of Consumer Outrage Over Ad Content
Tuesday, December 17th, 2019
Occasionally companies and their advertising teams will find themselves in hot water for controversial advertisements or campaigns that set out to be edgy or funny, but push the envelope a bit too far. Consider, among the many examples, Bacardi’s “ugly girlfriend” ad, Burger King’s sexually suggestive “Super Seven Incher” ads and Dove’s “Before & After” ad showing a transition from a black to a white woman.
Likely these companies knew they were taking a risk in putting those ads out there but didn’t fully appreciate the likelihood of the level of potential backlash. But sometimes ads not intended to contain any type of offensive content still manage to offend. (more…)
Important Marketing and Branding Takeaways From Krispy Kreme and a Youthful Entrepreneur
Wednesday, November 27th, 2019by Justin Grensing, Esq., MBA
Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)
Papa John’s Takes a Dip; Shaq Comes to the Rescue in More Ways Than One
Thursday, July 25th, 2019Having a real person associated with your brand can help your company connect with consumers on a personal level. It can also bring negative publicity from the actions or statements of those spokespeople. While it might be harder for audiences to connect personally with the Trix Bunny or Pillsbury Dough Boy, neither is likely to be in the news for making offensive statements or getting arrested.
That can’t be said for real-life figureheads or spokespeople.
What We Can Learn From Amazon’s HQ2 Failure
Thursday, March 7th, 2019
by Justin Grensing, Esq., MBA
We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)
Key Takeaways From Amazon’s NYC Exodus
Thursday, February 21st, 2019
by Justin Grensing, Esq., MBA
On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.
Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
