Archive for the ‘Media Relations/PR’ Category

10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

Tuesday, July 18th, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.

Here we take a look at 10 common, and easily fixable, mistakes. How many are you making?   (more…)

A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors

Tuesday, June 20th, 2023

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingIn today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)

Why Public Relations (PR) is Important for Marketers

Thursday, November 24th, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:

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7 Tips for Working Effectively With the Media

Tuesday, October 4th, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).

Media coverage is not “free,” however. (more…)

Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Thursday, July 21st, 2022

What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?

Well – as in many things in life the answer is (more…)

How to Use HARO and ProfNet to Get Media Attention

Thursday, March 24th, 2022

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingHARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)

Best Practice Advice for Handling Crisis Communications

Wednesday, July 28th, 2021
We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels fast; bad news travels especially fast. The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. Everyone and anybody can have a platform these days. And just about everyone these days is armed with smartphones that offer the ability to capture, record, and share whatever may be going on around them. Sometimes that can create positive exposure for companies and their senior leaders and spokespeople.
Sometimes that exposure, unfortunately, is negative and viral.

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An Evergreen Question: How Can I Get Media Coverage?

Thursday, May 20th, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”

Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)

Top Tips for Getting Media Exposure Through HARO/Profnet

Wednesday, October 21st, 2020
Many of the clients we work with are interested in getting media coverage to help establish themselves as thought leaders and build their reputations in a variety of fields. The good news is that it’s much easier these days to get coverage than it used to be, although the PR landscape has changed considerably since the days of sending out news releases via snail mail, calling reporters, and having limited outlets for exposure.

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Getting Media Coverage: 7 Best Practices That Really Work

Friday, May 22nd, 2020
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (although we do offer those services at a very reasonable rate). You may also be interested in our book, 21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.

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