Archive for the ‘Media Relations/PR’ Category
Friday, May 22nd, 2020
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (
although we do offer those services at a very reasonable rate). You may also be interested in our book,
21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.
(more…)
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Tags: best practices for media coverage, getting media coverage, media coverage, media relations, pr, PR practices
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, December 17th, 2019
Occasionally companies and their advertising teams will find themselves in hot water for controversial advertisements or campaigns that set out to be edgy or funny, but push the envelope a bit too far. Consider, among the many examples, Bacardi’s “ugly girlfriend” ad, Burger King’s sexually suggestive “Super Seven Incher” ads and Dove’s “Before & After” ad showing a transition from a black to a white woman.
Likely these companies knew they were taking a risk in putting those ads out there but didn’t fully appreciate the likelihood of the level of potential backlash. But sometimes ads not intended to contain any type of offensive content still manage to offend. (more…)
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Tags: Advertising, Brand Management, consumer outrage, handling a crisis. media relations, Marketing, Peloton, PR missteps
Posted in Advertising, Brand Management, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, November 27th, 2019
by Justin Grensing, Esq., MBA
Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)
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Tags: brand impact, Brand Management, branding, entrepreneurship, Krispy Kreme, Marketing, pr, public relations
Posted in Brand Management, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 25th, 2019
Having a real person associated with your brand can help your company connect with consumers on a personal level. It can also bring negative publicity from the actions or statements of those spokespeople. While it might be harder for audiences to connect personally with the Trix Bunny or Pillsbury Dough Boy, neither is likely to be in the news for making offensive statements or getting arrested.
That can’t be said for real-life figureheads or spokespeople.
(more…)
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Tags: bad PR, bad publicity, endorsements, influencers, media relations, Papa John's, PR crisis, spokespeople
Posted in Brand Management, Influencer Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, March 7th, 2019
by Justin Grensing, Esq., MBA
We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)
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Tags: Amazon, business failures, business risk, Innovation, media relations, pr, public relations, taking risks
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, February 21st, 2019
by Justin Grensing, Esq., MBA
On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.
Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)
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Tags: Amazon, consumer sentiment, effective public relations, Marketing, public opinion, public relations
Posted in Brand Management, Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations | No Comments »
Saturday, February 16th, 2019
by Justin Grensing, Esq., MBA
In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)
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Tags: communication management, controversy, crisis management, effective public relations, media backlash, pr, public relations
Posted in Community Relations, Employee Communication, Media Relations/PR, PR and Media Relations | No Comments »
Thursday, February 14th, 2019
by Justin Grensing, Esq., MBA
The marketing world can be fickle. Marketers and advertisers are lauded as geniuses when their bold or creative plans pan out. But they’re derided as fools or worse when their plans fall flat. Often, it’s just the benefit of hindsight that makes a great idea turn out to be idiotic.
Well, in hindsight, a Valentines-themed gimmick looks like a pretty bad idea. (more…)
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Tags: marketing gimmick, marketing missteps, PR missteps, PR mistakes, valentine, Valentines Day
Posted in Brand Management, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, November 21st, 2018
(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)
In the “old days,” there was advertising and there was PR. Advertising was paid communication that we created about ourselves. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)
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Tags: fake news, Marketing, media relations, pr, public relations, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Social Media | No Comments »
(excerpted from 
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