We saw a question recently in an online group to the effect of: “Is content marketing a viable lead generation tactic?” Great question, but not one that can be easily answered. The short answer is a resounding YES! But…
Posts Tagged ‘B2B content marketing’
Is Content Marketing a Viable Lead Generation Tactic? Yes, but…
Friday, January 17th, 2020Do Buyer Personas = Stereotypes? Yes, but…
Thursday, March 8th, 2018
We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”
The answer:
Yes, but…
If Your Content Isn’t Working in Concert, It Isn’t Working!
Thursday, September 28th, 2017
Despite talk about multichannel and omnichannel marketing, the reality is that content creation and dissemination are often still siloed within organizations. That can lead not only to conflicting messages, but potentially negative brand impacts. Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless. Messaging should be consistent in terms of content and quality. Clearly, that’s not an easy outcome to achieve, particularly between seemingly disparate parts of an organization (for instance, billing and HR). But what about between marketing and sales-two parts of most organizations that are outward-facing? Wouldn’t it seem logical to assume that their messaging would be aligned and consistent? (more…)
The New Extended Life of Super Bowl Commercials
Tuesday, February 14th, 2017
In the world of advertising, perhaps no event is as highly touted as the Super Bowl — or at least its commercials. According to the National Retail Federation (NRF), nearly 190 million were expected to tune into the Super Bowl this year, making the four-hour event a prime venue for advertisers. And unlike most events where many viewers use modern technology to fast-forward through annoying advertisements, Super Bowl advertisers have an eager audience. In fact, the NRF reports that 17.7 percent — about 43 million people — say the commercials are the primary reason they watch the game. All that access comes at a price, of course. (more…)
How to Build Thought Leadership Through Blogging
Tuesday, April 19th, 2016
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
