Posts Tagged ‘B2B content marketing’
Tuesday, November 24th, 2020
While there’s a debate about where the phrase “content is king” originally emerged, Bill Gates is widely given credit for the phrase and wrote what Fox Business calls a “remarkably prescient piece” back in 1996 in which he “accurately foresaw the content boom years before Google, WordPress, Facebook and YouTube even existed.” The rest, of course, is history.
Organizations of all kinds have jumped on the content bandwagon, recognizing that the trusted relationships they have with patients puts them in a prime position to share content on a wide range of topics of interest to, and representing value for, their audiences. (more…)
Tags: advertising copy, B2B content marketing, business communication, communicating during the pandemic, content marketing, COVID-19 communications, creating content, Customer Communication
Posted in Content Marketing, Customer Communication, Marketing Communication | No Comments »
Friday, January 17th, 2020
We saw a question recently in an online group to the effect of: “Is content marketing a viable lead generation tactic?” Great question, but not one that can be easily answered. The short answer is a resounding YES! But…
Tags: B2B content marketing, blog posts, content marketing, contributed content, creating content, digital marketing, quality content, writing blog posts, writing content
Posted in Content Marketing | No Comments »
Thursday, March 8th, 2018
We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”
The answer:
Yes, but…
(more…)
Tags: Advertising, advertising copy, audience persona, B2B content marketing, buyer persona, content marketing, creating persona, stereotypes, stereotyping, target audience
Posted in Content Marketing, Marketing and Branding | No Comments »
Thursday, September 28th, 2017
Despite talk about multichannel and omnichannel marketing, the reality is that content creation and dissemination are often still siloed within organizations. That can lead not only to conflicting messages, but potentially negative brand impacts. Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless. Messaging should be consistent in terms of content and quality. Clearly, that’s not an easy outcome to achieve, particularly between seemingly disparate parts of an organization (for instance, billing and HR). But what about between marketing and sales-two parts of most organizations that are outward-facing? Wouldn’t it seem logical to assume that their messaging would be aligned and consistent? (more…)
Tags: B2B content marketing, content marketing, multi-channel marketing, multichannel marketing, omnichannel marketing
Posted in Brand Management, Content Marketing, Marketing and Branding | No Comments »
Tuesday, February 14th, 2017
In the world of advertising, perhaps no event is as highly touted as the Super Bowl — or at least its commercials. According to the National Retail Federation (NRF), nearly 190 million were expected to tune into the Super Bowl this year, making the four-hour event a prime venue for advertisers. And unlike most events where many viewers use modern technology to fast-forward through annoying advertisements, Super Bowl advertisers have an eager audience. In fact, the NRF reports that 17.7 percent — about 43 million people — say the commercials are the primary reason they watch the game. All that access comes at a price, of course. (more…)
Tags: B2B content marketing, content marketing, Super Bowl ads, Super Bowl advertising
Posted in Advertising, Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, April 19th, 2016
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)
Tags: B2B content marketing, blogging, content creation, content curation, content management, content marketing, Marketing, Social Media, thought leadership
Posted in Blogging, Content Marketing, Internet Marketing, Marketing Communication, Publishing | No Comments »
Tuesday, December 8th, 2015
Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)
Tags: B2B content marketing, B2B marketing, content management, content marketing, marketing automation, strategic communications, targeting
Posted in Brand Management, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Mobile, SEO, Social Media, Strategic Communications | No Comments »
Tuesday, December 1st, 2015
Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
Tags: B2B content marketing, B2B marketing, content marketing, marketing strategy, online communications, strategic communications
Posted in Brand Management, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media, Strategic Communications | No Comments »
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