Posts Tagged ‘Social Media’
Thursday, June 13th, 2019
by Justin Grensing, Esq., MBA
Earlier this year, an outage on Facebook, as well as its subsidiary services Instagram and WhatsApp, demonstrated that even the most sophisticated tech companies and social media platforms are not immune to technical challenges. In an article for Entrepreneur, Kimanzi Constable argues that the outage could hold some important lessons for content marketers and online advertisers. It wasn’t an isolated incident. Lately it seems that every week brings another outage—most minor, but all troubling.
“There is no doubt businesses lost revenue with this outage,” he writes. “For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.” So what should companies do from a strategic standpoint to prevent this kind of negative impact in the future? (more…)
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Tags: avoiding communication blackouts, Brand Management, ensuring connections with your audience, online outages, protecting your brand, Social Media
Posted in Business Development, Customer Communication | No Comments »
Thursday, May 30th, 2019
There’s an old saying in customer service that a customer who has a good experience with your business might tell a single friend while a customer who has a bad experience will tell ten. Unfortunately, those numbers might be drastically out of date in the age of social media. In an era where any individual has the chance to communicate with millions of people around the world, even a single incidence of poor customer service can have significant impacts for businesses of any kind. (more…)
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Tags: Brand Management, consumer relations, Customer Service, digital communications, Employee Communication, going viral, media relations, pr, Social Media
Posted in Brand Management, Marketing and Branding | No Comments »
Friday, March 29th, 2019
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
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Tags: digital marketing, marketing analytics, marketing strategy, online marketing, Social Media, social media marketing
Posted in Content Marketing, Social Media | No Comments »
Tuesday, December 4th, 2018
(excerpted from Best Practices in Influencer Marketing)
While influencer marketing can yield big benefits, there are some potential pitfalls. Primary among them, is that it can be a lot of work, and results are not guaranteed. As Natarelli notes, “The nature of the media landscape today requires constant optimization and tinkering. You have to see audiences as fluid and fickle. Therefore, it is hard to sometimes identify and hold on to success. Clients looking for sure bets and silver bullets will be disappointed.” (more…)
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Tags: communicating on social media, content marketing, influencer marketing, marketing through influencers, Social Media
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
Wednesday, November 21st, 2018
(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)
In the “old days,” there was advertising and there was PR. Advertising was paid communication that we created about ourselves. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)
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Tags: fake news, Marketing, media relations, pr, public relations, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Social Media | No Comments »
Wednesday, August 15th, 2018
Not so long ago, social media was the wave of the future in online activity. Sites like Facebook and LinkedIn revolutionized how we connect with one another; and apps like Twitter, Instagram and Snapchat altered how an entire generation communicates online. These applications aren’t likely to go anywhere soon, but the landscape has changed drastically in recent years, and social media giants like Facebook and Twitter have been slammed over concerns of privacy, data sharing and online trolling.
Let’s take a look at some of the recent developments and the potential for user impact—whether for personal or professional purposes. (more…)
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Tags: facebook, Instagram, linkedin, Pinterest, Snapchap, Social Media, social media management, social media strategy, twitter
Posted in Content Marketing, Social Media | No Comments »
Tuesday, July 25th, 2017
pen, magnifying glass and the working paper with a diagram
The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. (more…)
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Tags: analytics, Google Analytics, measuring social media, Social Media, social media management
Posted in Analytics, Internet Marketing, Social Media | No Comments »
Tuesday, July 11th, 2017
It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of survey respondents said they had integrated social media into their traditional marketing mix. But doing social media marketing and doing it well are two very different things. Here we offer some basic do’s and don’ts for beginners and even seasoned social media marketers. (more…)
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Tags: best practices in social media marketing, facebook, linkedin, Pew Research, Social Media, social media do's and don'ts, twitter, using social media effectively
Posted in Content Marketing, Internet Marketing, Social Media | No Comments »
Thursday, June 22nd, 2017
Just as not all restaurants, auto manufacturers or artists are created equal, not all social media marketing efforts are created equal. Some marketers feel like it’s enough to simply have a Facebook page that serves as a relatively static landing point for curious potential customers. Others spend a lot of time, effort and resources to research and develop sophisticated social media engagement strategies that incorporate multiple social channels—and lead to some quantifiable desired results.
Obviously, we strive to encourage everyone to move into the latter camp; however, we recognize this isn’t always feasible and know that there is a wide spectrum of quality and effectiveness. (more…)
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Tags: content marketing, facebook, linkedin, Social Media, social media engagement, social media strategy, twitter
Posted in Content Marketing, Social Media | No Comments »
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