Archive for March, 2022

Consistency in Giving Practices Avoids Ill Will

Thursday, March 31st, 2022

Corporate giving and community support have become more important than ever before in an environment where need is great—and growing. Organizations benefit not only from the goodwill generated through their giving efforts from those they support, but also from the loyalty and goodwill these efforts generate among employees. Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG)are major focuses today for companies, for investors, for employees, and for others.

The world is watching. (more…)

Answers to Five Common Questions About Becoming an Effective Communicator

Monday, March 28th, 2022

Hiring marketing or content marketing talent?Effective communication is critical in today’s business environment. Arguably, perhaps, even more critical than it has been in the past—and more challenging. Interacting with others in a remote or virtual environment is different than interacting in person. But regardless of how or where you’re connecting with others, some common questions come up frequently. Here we offer a look at “5 Common Questions About Becoming an Effective Communicator.” (more…)

How to Use HARO and ProfNet to Get Media Attention

Thursday, March 24th, 2022

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingHARO (Help a Reporter Out) and ProfNet are two online resources that experts and reporters turn to when seeking exposure or looking for sources for stories that might appear in print, podcast or video formats. For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. (more…)

Creating Your Zoom (aka Elevator) Pitch

Monday, March 21st, 2022
Elevator pitches have been a mainstay of business networking for decades. Initially named because they were likely to be delivered while riding in an elevator, requiring a short, pitchy and impactful statement for that brief span of time, today’s elevator pitches are just, if not more, likely to be delivered via Zoom.

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Motivating Today’s Employees: When the Carrot Can’t Always Be Cash

Thursday, March 17th, 2022

I have been interested in remote work for a number of years. Working in corporate communications while also doing freelance writing for a number of years when a company I was working for was going through a merger and planning to relocate its headquarters I thought: “why couldn’t I work for them—or some other company—remotely?”

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