Archive for November, 2009

No cost/low cost resources for marketers and entrepreneurs

Thursday, November 26th, 2009

I know there’s something just “wrong” about blogging early on Thanksgiving morning, but I acknowledge the fact that I’m a workaholic and frankly what better time for a little peace and quiet to actually think without interruption!

This blog was prompted by an email from a friend/colleague who is pulling together a list of resources for small businesspeople/entrepreneurs and asked me if I had anything to add. I did – more than I thought I would actually. So, I decided to share my list (more…)

Sarah Palin – Taking the World by Storm

Wednesday, November 25th, 2009

Have you noticed Sarah Palin lately? How could you not! She seems to be everywhere – in the newspapers, in the tabloids, in the magazines, on TV – in the news, the talk shows, roasted on the late night comedy shows. Wherever you look, there she is.

It’s not an accident that suddenly Sarah Palin is everywhere – it’s (more…)

Be a Leader – Not a Follower

Wednesday, November 25th, 2009

When I was a kid I remember my parents telling me to “be a leader, not a follower,” and I tried to send the same message to my son – after all, if your children are leaders, they’re presumably less likely to be influenced to engage in “bad activities.”

But, you know what? (more…)

The Value of PR – What Outlet is Right For You?

Saturday, November 14th, 2009

What is an article about your company in the Wall St. Journal worth? How about in NurseZone – or your local newspaper? Is the Wall St. Journal worth more?

Well – as in many things in life the answer is (more…)

Why Are You Hiding Your Contact Information?

Tuesday, November 10th, 2009

Have you ever noticed how difficult some people make it to connect with them? I can understand the very elite, supremely famous celebrities that are so inundated with attempted contacts from masses of strangers that they absolutely need to put up barriers. But, what about those whose web sites and professions would lead one to believe that they make a living based on their ability to serve the needs of potential customers, existing clients or others who could help them make valuable connections? (more…)

Can Your Brand Be *Too* Well-Recognized? Apparently Yes!

Friday, November 6th, 2009

An article in the November issue of Entrepreneur raises an interesting perspective on the proliferation of big brands and whether having a big brand can, in some cases, be a negative.

Apparently, Starbucks – arguably a big, big, brand – is going incognito in some markets. It’s opening up neighborhood coffee shops (more…)

Be Careful About Drawing Conclusions Based on Social Media

Wednesday, November 4th, 2009

I use social media a lot these days for everything from connecting with friends and family to finding sources for articles I’m working on, to connecting with vendors and clients. As I do this, though, I often wonder if I’m really connecting with the masses, or if my connections are skewed somehow to reflect only a piece of the larger pie.

A recent survey conducted by the Pew Internet and American Life Project makes me lean more toward believing they’re skewed. (more…)